BTEC Unit 43 International Tourism Planning and Policy HND Level 5 Assignment Sample UK

Course: Pearson BTEC Level 5 Higher National Diploma in International Travel and Tourism Management

The Pearson BTEC Level 5 Higher National Diploma in International Travel and Tourism Management, Unit 43, focuses on International Tourism Planning and Policy. This 15-credit unit provides students with an understanding of tourism planning concepts, impacts, and strategies at local, regional, national, and international levels. It covers government involvement in tourism, policy-making, stakeholders, planning models, EU policies, and global tourism structures. 

Sustainability and ethics in policy-making are also discussed, along with examples of collaboration in tourism planning. Students will conduct a detailed case study to evaluate past and present tourism development and propose future recommendations.

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Assignment Activity 1: Assess the impacts of planned and unplanned tourism

Planned Tourism Impacts:

  • Economic Impact: Planned tourism can boost local economies by generating revenue from visitor spending, job creation, and investments in infrastructure.
  • Social Impact: It can promote cultural exchange, foster community development, and strengthen social ties.
  • Environmental Impact: Carefully planned tourism can implement sustainable practices to minimize negative effects on natural resources and wildlife.
  • Infrastructure Development: Planned tourism may lead to the development of better transportation, accommodation, and recreational facilities.

Unplanned Tourism Impacts:

  • Overtourism: Unplanned tourism can result in overcrowding, causing strain on local resources and infrastructure.
  • Environmental Degradation: Uncontrolled tourism can lead to habitat destruction, pollution, and loss of biodiversity.
  • Cultural Erosion: Unplanned tourism may lead to the commodification of culture and loss of authentic traditions.
  • Negative Social Effects: Unplanned tourism can create social tensions, disrupt local communities, and lead to cultural clashes.

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Assignment Activity 2: Analyse different approaches and stages of the tourism planning process

Approaches to Tourism Planning:

  • Market-Driven Approach: Focuses on meeting the demands and preferences of tourists to achieve economic goals.
  • Community-Based Approach: Involves local communities in the planning process, aiming for sustainable and socially responsible tourism.
  • Environment-Focused Approach: Emphasizes minimizing environmental impacts and preserving natural resources.
  • Integrated Planning Approach: Considers the interconnections between economic, social, and environmental factors.

Stages of the Tourism Planning Process:

  • Research and Assessment: Gathering data on existing conditions, tourism trends, and potential impacts.
  • Goal Setting: Defining the objectives and desired outcomes of tourism development.
  • Strategy Development: Formulating plans and policies to achieve the established goals.
  • Stakeholder Engagement: Involving relevant stakeholders, including local communities, businesses, and government agencies.
  • Implementation: Putting the plans into action, including infrastructure development and marketing efforts.
  • Monitoring and Evaluation: Assessing the outcomes and impacts of tourism development to make adjustments as needed.

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Assignment Activity 3: Evaluate the relationship between tourism and government policy in a range of contexts and destinations

The relationship between tourism and government policy can vary in different contexts and destinations:

  • Policy Objectives: Governments may have various objectives concerning tourism, such as economic growth, job creation, environmental conservation, and cultural preservation.
  • Regulation and Licensing: Governments enact policies to regulate the tourism industry, including licensing of tourism businesses and ensuring compliance with safety and environmental standards.
  • Infrastructure Development: Governments often invest in infrastructure projects to support tourism, such as building airports, roads, and tourist facilities.
  • Marketing and Promotion: Governments may engage in destination marketing to attract tourists and promote specific regions or attractions.
  • Sustainable Tourism: Many governments develop policies to encourage sustainable tourism practices and responsible visitor behavior.
  • Taxation and Revenue: Governments may impose taxes on tourism-related activities to generate revenue for public services and development.
  • Crisis Management: Governments play a critical role in managing crises and emergencies that may impact tourism, such as natural disasters or health outbreaks.

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Assignment Activity 4: Analyse and compare the tourism planning and development policies of two countries.

Country A: Thailand

Tourism Planning and Development Policies:

  • Market-Driven Approach: Thailand has heavily focused on attracting international tourists by promoting its natural beauty, cultural heritage, and affordable luxury.
  • Sustainable Tourism Initiatives: The government has implemented policies to protect its marine and wildlife resources, promote eco-friendly practices, and reduce plastic waste.
  • Infrastructure Development: Investments in transportation and hospitality infrastructure to accommodate the growing number of tourists.
  • Cultural Preservation: Efforts to preserve and promote traditional Thai culture through heritage sites and cultural festivals.

Country B: New Zealand

Tourism Planning and Development Policies:

  • Environment-Focused Approach: New Zealand prioritizes sustainable tourism to protect its unique natural landscapes, biodiversity, and indigenous culture.
  • Carrying Capacity Management: Policies to manage tourist numbers in sensitive areas and prevent overtourism.
  • Adventure Tourism Regulation: Strict safety regulations for adventure activities like bungee jumping and skydiving to ensure visitor safety.
  • Indigenous Tourism: Policies to promote and support Maori cultural experiences and involvement in tourism.


  • Both countries prioritize sustainable tourism, but New Zealand’s approach focuses more on protecting its environment and indigenous culture, while Thailand emphasizes economic growth and marketing to global audiences.
  • Thailand’s tourism policies have resulted in significant growth in visitor arrivals and revenue, while New Zealand prioritizes responsible tourism and preserving its natural assets.

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