Undertake an external analysis of Lufthansa airline to identify potential opportunities to be more sustainable and responsible: Corporate Responsibility & Sustainability Assignment, BUL, UK

University Birkbeck University of London (BUL)
Subject Corporate Responsibility & Sustainability

External analysis:

Undertake an external analysis of Lufthansa airline to identify potential opportunities to be more sustainable and responsible and threats to the ongoing sustainability and responsibility of your organization.

Aggressive strategy:

Undertake to match strengths and opportunities to identify a competitive advantage that your chosen organization has to be more sustainable and responsible and propose an aggressive strategy to leverage this.

Defensive strategy:

Identify where Lufthansa is particularly vulnerable to a possible threat to their sustainability and responsibility due to their weaknesses and propose a defensive strategy that addresses weaknesses and/or avoids a threat.

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