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Undertake an external analysis of Lufthansa airline to identify potential opportunities to be more sustainable and responsible: Corporate Responsibility & Sustainability Assignment, BUL, UK
|University||Birkbeck University of London (BUL)|
|Subject||Corporate Responsibility & Sustainability|
Undertake an external analysis of Lufthansa airline to identify potential opportunities to be more sustainable and responsible and threats to the ongoing sustainability and responsibility of your organization.
Undertake to match strengths and opportunities to identify a competitive advantage that your chosen organization has to be more sustainable and responsible and propose an aggressive strategy to leverage this.
Identify where Lufthansa is particularly vulnerable to a possible threat to their sustainability and responsibility due to their weaknesses and propose a defensive strategy that addresses weaknesses and/or avoids a threat.
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