Three of the most important issues of the day are Climate Change, Women’s rights, and Mental health: Business Computing Assignment, BUL, UK

University Brunel University London (BUL)
Subject Business Computing

Task

Three of the most important issues of the day are Climate Change, Women’s rights, and Mental health.

All three areas are currently badly served by apps and technological solutions.

Propose a new app for a digital venture on one of these important issues.

1.    Motivation for the app

Describe the motivation for the app you have proposed detailing

  •  What’s the problem/pain
  • What’s the effect of the problem?
  • What’s your solution?

2.    Title of the app and brief description of your solution

  • Provide a description of your proposed solution and what it offers users.  Explain the name and write its mission statement.

3.    Target audience for the app and a detailed user persona

  • Write a detailed user persona and explain the target market for your app.

4.    User Journey

  • Create a user journey and explain exactly how a person uses the app to relieve the pain you have identified in the motivation section.

 5.    Revenue model

  • Describe the revenue model for the app and explain why you have discounted two other revenue models

6.    User interaction

  • Design a version of the app or a website as a minimum viable product.
  •  This should have a splash screen with the logo and slogan
  •  A menu with the list of features

 7.    Storyboard

  • Create a storyboard of an advert for promoting your app describing how it works for the user

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