Stand in the shoes of CEO Alex Nix: What could have been done better BEFORE the scandal in 2017 and earlier: Marketing and Corporate Social Responsibility Assignment, UoL, UK

Learning Outcomes

• Develop a critical understanding of major concepts, frameworks, and methods in marketing and corporate social responsibility, and assess their application in the business environment, including brand value.
• Examine the role digital marketing and media play in contemporary marketing and business practice and the social impact of these practices.
• Identify key issues and problems related to the lack of responsibility in the approach to corporate business operations, and the risk that unethical corporate conducts pose for our society.
• Critically evaluate marketing strategies, including digital marketing solutions – in different business contexts, and address their implications including ethical issues, and reflect on the significance of key historical events.
• Make strategic marketing decisions based on facts and market research; and commission marketing communication campaigns, including digital marketing solutions.
• Critically assess currently implemented corporate social responsibility solutions and recognize the links between the adoption of certain solutions and the performance of business operations.
• Adopt a persuasive argumentation, and present it in verbal or written communication.
• Collect, analyze and synthesize data; and take a problem-solving approach to strategic thinking, and creativity.

Task 1
Stand in the shoes of CEO Alex Nix: What could have been done better BEFORE the scandal in 2017 and earlier? What could have been done better AFTER the scandal broke?

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