- ATHE Level 4 Unit 15 Software Testing Frameworks Assignment: TDD and BDD Strategy for Medical Data Validation Script in Python
- ATHE Level 4 Unit 12 Web Design and Programming Assignment: CTO Birdwatching App Development for Urban Wildlife Insights
- ATHE Level 4 Unit 21 Synoptic Computing Project Assignment: Smart Parking App Design for Urban Mobility Solution
- ATHE Level 4 Unit 1 IT Systems Development Assignment: The World of Art Case Study for Global Online Sales Expansion
- CYP6032 Leading Multi-Agency Health & Social Care Assignment: Vulnerable Groups Literature Review and Reflective Evaluation
- Unit 21 – L/618/8101 Geotechnical Design Assignment 1: Scunthorpe Station Overpass & Bridge Infrastructure Proposal
- Y/616/7445 Unit 039 Diabetes Awareness Assignment: Understanding, Managing and Supporting Individuals with Diabetes
- DHCS 12 (M/650/5189) Understand Mental Ill Health Assignment: Explore DSM/ICD Disorders, Discrimination & Capacity
- Unit 8 Social Media Strategy Assignment 2: Planning, Execution & Evaluation for Organisational Growth
- CIPD Level 7CO01 Strategic People Management Assignment: Demographic Trends, Legal Reforms, Innovation & Resilience in the Workplace
- Financial Accounting Assignment: Lee’s Sole Trader Transactions & Cash Flow Analysis
- L/508/4603 NCFE Level 3 Sport and Exercise Massage Assignment 3: Consultation & Technique Review for Two Contrasting Athletes
- F/650/1141 Unit 4 Team Management and Recruitment Assignment: Health & Social Care Case Study for Effective Leadership and PDPA-Compliant Hiring
- R/650/1138 OTHM Level 5 Assignment: Working in Partnership in Health and Social Care
- NVQ Level 3 Health and Safety Risk Management Assignment: Practical Assessment and Workplace Application
- MBA7068 Strategic Portfolio Assignment 1: Global Business Trends and Managerial Skill Development
- Mechanical Services Innovation: Hotel Rotation Case Study for Energy-Efficient Heat Pump Integration
- K/618/4170 ATHE Level 3 Unit 4 Assignment: Working in Health and Social Care
- T/618/4169 ATHE Level 3 Unit 3 Assignment: Human Growth and Development in Health and Social Care
- M/618/4168 ATHE Level 3 Unit 2 Assignment: Principles, Values and Regulation in the Health and Social Care Sector
Provide key findings based on secondary research carried out and data found: Marketing Assignment, NU, UK
| University | Newcastle University (NU) |
Task 1 – Organisation Situation Analysis research
Produce a background to the company including:
- Size of organization
- Range of products and services
- Customer base and main competitors
- Stakeholders – key internal and external stakeholders
- Media platforms used by the client and their following (digital and traditional).
- A brief overview of the organization’s digital marketing at the moment (taking into account media used and Search behavior that might influence your digital solution)
Task 2 – Target Customers Research and findings
Provide key findings based on secondary research carried out and data found to establish facts given in Task 1. Include in your findings:
- Identify two target customers. For ONE target customer describe 2-3 different persona based on data and research.
- Identify common pain points these personas might experience based on research and observations.
- Using researched and referenced insights suggest the best media to attract chosen target customer. Thinking of relevant touchpoints in the customer journey. Based on the customer journey, select touchpoint and media that relevant to on- and offline.
Do You Need Assignment of This Question
Findings should be based on recent and reliable research and data analysis from a wide range of resources which should be clearly referenced following the HBS Harvard referencing guide/system.
Task 3 – Digital solution and Campaign objectives
Using the research and persona in task 2 and the background and goals of the business in task 1, suggest at least one digital solution (website improvement/app / voice search or other) that would meet the business objectives while also considering customer pain points when visiting the Nestle Nescafe:
- Explain the reasoning and ideation behind the digital solution that your team is suggesting while mapping it against objectives.
- Also include 2-3 key general objectives that you think Nestle Nescafe can achieve if they implement the digital solution mapped against different stages of a customer journey.
Buy Answer of This Assessment & Raise Your Grades
At Students Assignment Help UK we provide quality help with BTEC assignments to students studying in the UK. Our BTEC assignment help service is designed to provide quality assistance with all aspects of the BTEC program, from writing essays to taking exams. So contact us and our UK assignment writers will provide you with the best possible assistance to make sure your BTEC assignment is a success.
Answer
