- OTHM Level 5 Unit H/650/1142 Professional Supervision Assignment: Health & Social Care Case for Managing Supervision and Performance
- ATHE Level 4 Unit 15 Software Testing Frameworks Assignment: TDD and BDD Strategy for Medical Data Validation Script in Python
- ATHE Level 4 Unit 12 Web Design and Programming Assignment: CTO Birdwatching App Development for Urban Wildlife Insights
- ATHE Level 4 Unit 21 Synoptic Computing Project Assignment: Smart Parking App Design for Urban Mobility Solution
- ATHE Level 4 Unit 1 IT Systems Development Assignment: The World of Art Case Study for Global Online Sales Expansion
- CYP6032 Leading Multi-Agency Health & Social Care Assignment: Vulnerable Groups Literature Review and Reflective Evaluation
- Unit 21 – L/618/8101 Geotechnical Design Assignment 1: Scunthorpe Station Overpass & Bridge Infrastructure Proposal
- Y/616/7445 Unit 039 Diabetes Awareness Assignment: Understanding, Managing and Supporting Individuals with Diabetes
- DHCS 12 (M/650/5189) Understand Mental Ill Health Assignment: Explore DSM/ICD Disorders, Discrimination & Capacity
- Unit 8 Social Media Strategy Assignment 2: Planning, Execution & Evaluation for Organisational Growth
- CIPD Level 7CO01 Strategic People Management Assignment: Demographic Trends, Legal Reforms, Innovation & Resilience in the Workplace
- Financial Accounting Assignment: Lee’s Sole Trader Transactions & Cash Flow Analysis
- L/508/4603 NCFE Level 3 Sport and Exercise Massage Assignment 3: Consultation & Technique Review for Two Contrasting Athletes
- F/650/1141 Unit 4 Team Management and Recruitment Assignment: Health & Social Care Case Study for Effective Leadership and PDPA-Compliant Hiring
- R/650/1138 OTHM Level 5 Assignment: Working in Partnership in Health and Social Care
- NVQ Level 3 Health and Safety Risk Management Assignment: Practical Assessment and Workplace Application
- MBA7068 Strategic Portfolio Assignment 1: Global Business Trends and Managerial Skill Development
- Mechanical Services Innovation: Hotel Rotation Case Study for Energy-Efficient Heat Pump Integration
- K/618/4170 ATHE Level 3 Unit 4 Assignment: Working in Health and Social Care
- T/618/4169 ATHE Level 3 Unit 3 Assignment: Human Growth and Development in Health and Social Care
Unit 2 The Marketing Concept Webinar- Marketing Process And Planning, Assignment, BTEC Level 5 , UK
| Subject | Unit 2 Marketing Process And Planning |
Unit Learning Outcomes
LO1 Explain the role of marketing and how it interrelates with other business units of an organisation.
Transferable skills and competencies developed
- Articulating and effectively explaining information.
- Communication and listening, including the ability to produce clear, structured business communications in a variety of media.
- Conceptual and critical thinking, analysis, synthesis and evaluation.
Vocational scenario
With a history dating back 30 years, a supermarket* that opened its first store in the Netherlands with only 15 employees and around 600 products, has grown considerably since then. It has expanded rapidly into a supermarket chain that now has a total of 4,200 supermarket stores across Europe. Since 2000, the business has developed an impressive presence in the UK and is one of the main ‘value’ food supermarkets in the UK, with a branch network stretching to 800 stores. The UK holding company reported revenues totalling £4 billion and it has an objective of increasing to 1,100 UK stores by 2025, on revenues of
£6.5 billion. The business has a zero-waste policy and two-thirds of its products are UK sourced. Its business model centres on offering high-quality continental style products, combined with a no-frills ‘pass-the-savings’-onto-the-customer’ approach that includes, among other things, allowing customers to pick products in-store directly from their original delivery cartons.
Role
You are a Junior Marketing Analyst working in the Marketing Department. Your role encompasses new product development, from initial research through to test trials in selected stores prior to full roll out.
Your duties include:
- gathering information on competitors in order to conduct analysis on their sales, prices and methods of distribution and marketing to thoroughly learn about the competition
- conducting research on marketing strategies and consumer opinions
- tracking and forecasting trends in sales and marketing, producing reports on the results for management to inform their decision making
- collecting and analysing data on customer preferences, demographics, buying habits and needs, to better identify market potential and the factors that influence product demand.
You report into a Regional Marketing Manager who, in turn, is line managed by the Marketing Director.
Do You Need Assignment of This Question
Recommended resources
Weblinks:
Chartered Institute of Marketing (2021). Available at: https://www.cim.co.uk
Marketing Donut blogs (2021). Available at: https://www.marketingdonut.co.uk/blog
Marketing Teacher resources and videos (2000–2021). Available at: http://www.marketingteacher.com
MarketingWeek Report (2021). Available at: https://www.marketingweek.com
WordStream. How to Do a Webinar Your Audience Will Love. Available at: https://www.wordstream.com/blog/ws/2014/08/26/how-to-do-a-webinar
Are You Looking for Answer of This Assignment or Essay
Need assistance with your Unit 2: Marketing Processes and Planning, Assignment? Our online assignment help UK service is here to support you. UK students can easily pay someone to do their BTEC assignment or get expert help with marketing assignments. Let our specialists handle your coursework and help you achieve top grades with ease!
Answer
