MN5070: Burgers and warm and cold sandwiches, including plant-based options, with a combination of 20 free toppings, served with fries: The Practice of Consultancy, Coursework, LMU, UK

• Task 1: Fast food restaurant

1. Burgers and warm and cold sandwiches, including plant-based options, with a combination of 20 free toppings, served with fries.
2. Soft drinks: Unlimited refills from the ‘Freestyle’ fountain with 300 flavour combinations, some proprietary, from regular branded soft drinks or sparkling water, with or without extra flavourings, to exotic carbonated fruity drinks.
3. Fresh milkshakes, made with fruit and milkshake mix-ins to provide over 1,000 varieties, some of which are proprietary and exclusive to Beef Shake.
4. Desserts: cheesecakes, pastries, ice cream and ‘bottomless’ frozen yoghurt.

• Task 2: New Magazine Publication 

The client is Gerimi, a publisher that produces a line of women’s, men’s health and pre-teen (ages 9 to 12) magazines. The segments are still profitable but the market is saturated and readership has been declining year on year, with the circulation of its women’s and men’s health magazines down by 14% and 20% respectively on November 2020. By comparison, UK magazine circulation figures fell by an average of 6% over the same period. With a circulation growth of 12% compared to November 2020, its pre-teen magazine fared better and the most recent circulation figures show 49,500 magazines were distributed in October 2021.

Germany is now considering launching a new monthly popular music magazine aimed at teenage girls (aged 13 to 17), tentatively titled ‘PopTops’ magazine. The magazine will come with a ‘free’ gift and feature chart roundups, interviews, gossip and photos of chart-topping artists and other celebrities popular with the target audience and is intended to be published as a traditional, print magazine.

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