MG5596: A critical understanding of the application of strategic management theories into business practices of firms: Strategic Management Coursework, BUL, UK

University Brunel University London (BUL)
Subject MG5596: Strategic Management

Objective

  • A critical understanding of the application of strategic management theories into business practices of firms.
  • Ability to evaluate the nature and complexity of strategic management practices and examine strategic change issues in the strategy process.
  • Critical skills with regards to the ability to appraise and synthesize the strategic analysis of an organization to craft appropriate strategic
    recommendations.
  • Written communication skills in the form of written reports.

Situational and Organisational assessment

Firstly, evaluate the key environmental factors impacting the industry of the given organization. Discuss the industry competitiveness, and include its
justification.
Secondly, assess the strategic resources and competencies of the given organization. Discuss their core competencies and sustainable competitive advantage, and include its justification.

Strategy Evaluation

Firstly, evaluate the current strategy of the organization based on what you know of their strengths, weaknesses, opportunities, and threats, derived from
your PART 1 analysis and ANSOFF matrix.
Secondly, analyze why this strategy might be suitable, acceptable, and feasible for the organization
Finally, briefly identify and justify another potential strategic direction for the organization. Given the nature of this analysis, there must be a contemporary
and inventive flavor of too much of the relevant data.

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