MAR020-1 Introduction to Digital Marketing and Analytics Assignment 1 Brief 2026 | UOB

 70%+

(1st Class)

60-69%

(2:1)

50-59%

(2:2)

40-49%

(3^rd Class)

Threshold Standard

30-39%

(Fail)

0-29%

(Fail)

1.Understanding of Fundamental Digital Marketing Concepts

Demonstrates an exceptional understanding of digital marketing concepts, including online consumer behaviour, online communities, social media marketing, influencer marketing, data-driven relationship marketing, and digital marketing metrics and analytics, with comprehensive and accurate explanations.

Shows a good understanding of digital marketing concepts with clear explanations and relevant examples, accurately covering most areas.

Demonstrates a basic understanding of digital marketing concepts but may lack depth or clarity in some areas.

Shows a limited understanding of digital marketing concepts with significant gaps in knowledge and comprehension.

Little to no understanding of digital marketing concepts with numerous factual inaccuracies and misunderstandings.

Fails to understand digital marketing concepts, showing significant misunderstanding or confusion.

2. Analysis of Digital Marketing Strategies

Provides a thorough and insightful analysis of digital marketing strategies, campaigns, and their impact on business outcomes, supported by strong evidence.

Offers a clear and competent analysis of digital marketing strategies, supported by relevant examples and evidence.

Presents a basic analysis of digital marketing strategies, addressing key points with some supporting examples.

Provides a superficial analysis of digital marketing strategies, lacking depth or meaningful insights.

Fails to analyse digital marketing strategies effectively, with vague or irrelevant points and minimal supporting evidence.

No meaningful analysis of digital marketing strategies, with a lack of understanding of key concepts.

3. Application of Digital Marketing Principles

Applies digital marketing principles effectively to discuss real-world examples and scenarios, demonstrating practical relevance and integration of data-driven approaches to optimize decisions.

Demonstrates competent application of digital marketing principles to relevant business scenarios, with some integration of data-driven approaches

Applies digital marketing principles to basic scenarios but may struggle with complexity or integration of data-driven approaches.

Attempts to apply digital marketing principles but often misapplies or misunderstands concepts in practical contexts, with minimal data-driven approach integration.

Fails to apply digital marketing principles effectively, with little to no relevance to real-world scenarios or examples, and no integration of data-driven approaches.

No application of digital marketing principles to real-world scenarios or examples.

4. Development of Data-Driven Digital Marketing Approaches

Shows excellent capability in developing data-driven digital marketing approaches to optimize marketing decisions and drive successful campaigns, with detailed examples.

Displays good capability in developing data-driven digital marketing approaches, with relevant examples to optimize marketing decisions.

Demonstrates basic capability in developing data-driven digital marketing approaches but may lack detail or comprehensive examples.

Shows limited capability in developing data-driven digital marketing approaches, with significant gaps or oversights.

Lacks capability in developing data-driven digital marketing approaches, with minimal to no relevant examples or application.

Fails to develop data-driven digital marketing approaches, showing no relevant examples or understanding.

5. Critical Thinking and Problem-Solving

Demonstrates excellent critical thinking and problem-solving skills in evaluating digital marketing strategies, identifying strengths and weaknesses, and offering insightful perspectives.

Displays good critical thinking and problem-solving skills in analysing digital marketing strategies and drawing reasonable conclusions.

Shows basic critical thinking and problem-solving skills with some ability to analyse digital marketing strategies and draw conclusions.

Exhibits limited critical thinking and problem-solving skills, struggling to analyse digital marketing strategies or draw logical conclusions.

Lacks critical thinking and problem-solving skills, with simplistic or illogical reasoning and little to no analysis or conclusions drawn.

No evidence of critical thinking or problem-solving skills, with illogical or no analysis and conclusions.