LD9706: Marketing Metrics and Analysis, Assignment, NUN, UK

This assessment is designed to assess the following Module Learning Outcomes:

• MLO 1: Have developed a critical understanding of marketing metrics, evaluation, and analytics, particularly in the context of digital marketing.
• MLO 2: Develop appropriate analytical and critical evaluation skills to support organisational decision making for marketing.
• MLO 3: Analyse and assess digital marketing strategies through deployment of relevant web/mobile analytical software and communicate the outcomes of this evaluation to a relevant business audience.
• MLO 4: Make relevant decisions about taking forward or enhancing marketing campaigns based on this assessment and associated consultation.

Mapping to Programme Goals and Objectives:

This assessment will contribute directly to the following postgraduate programme goals and objectives.

 Goal 1: To develop the skills necessary for employment and career progression

Students will be able to: 

1.  Demonstrate awareness of personal strengths and weaknesses and the ability to engage in continuing self-development
2.  Demonstrate the development of inter-personal and intra-personal skills
3.  Demonstrate competence in contemporary analytical and ICT applications

Goal 2: Be culturally and ethically aware

Students will be able to:

1. Demonstrate their ability to work in culturally diverse groups and teams and make appropriate and personal contribution to team effectiveness
2. Reflect on their own ethical values
3. Understand the wider impact of individual or organisational decision making on social and environmental contexts

Answer

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