- Level 3 Diploma in Business Management – Marketing Assignment: Understanding Principles, Research, and Campaign Planning for Business Growth
- Level 3 Diploma in Business Management – Finance in Business Assignment : Recording, Reporting, and Financial Decision Making
- Level 3 Diploma in Business Management – Customer Service Assignment : Understanding, Delivering, and Enhancing Customer Experience
- People Management in Level 3 Diploma in Business Management Assignment: Understanding Motivation, Employee Relations, Performance, and Leadership in Business
- The Business Environment Assignment: An In-Depth Analysis of Business Structures, Functions, and Economic Influences
- Communication for Business Assignment: Developing Effective Skills for Professional Interaction and Success as Part of the Level 3 Diploma in Business Management
- Planning for Growth Assignment: Evaluating Opportunities, Securing Funding, Developing Strategies, and Exploring Exit Options for SMEs
- Communication in the Caring Professions Assignment: Exploring Effective Methods, Barriers, Partnership Working, and Legal Aspects of Information Management in Health and Social Care
- Level 3 Diploma in Adult Care Assignment – Unit: Understand How to Promote Own Personal Wellbeing
- Level 3 Diploma in Adult Care Assignment – Unit: Promote Person-Centred Practice, Choice and Independence in Adult Care Settings
- Level 3 Diploma in Adult Care Assignment – Unit: Promote and implement health and safety practices in adult care settings
- Level 3 Diploma in Adult Care Assignment – Unit: Promote Own Continuous Personal and Professional Development
- Level 3 Diploma in Adult Care Assignment – Unit: Handling Information in Adult Care
- Level 3 Diploma in Adult Care Assignment – Unit: Promote Equality, Diversity, Inclusion and Human Rights in Care Settings
- Level 3 Diploma in Adult Care – Unit: Support the health and wellbeing of individuals in an adult care setting
- Level 3 Diploma in Adult Care Unit: Promote effective communication in adult care settings
- Level 3 Diploma in Adult Care Assignment Unit : Understand how to safeguard individuals in adult care settings
- Level 3 Diploma in Adult Care Assignment – Responsibilities and ways of working of an adult care worker
- Human Resource Management Assignment: Understanding, Communicating, and Managing Business Information
- SWE6204 Machine Learning Assignment: A Comprehensive Analysis of Machine Learning Algorithms and Their Application in Predicting House Prices Using Regression Techniques
Unit 2 Process Benchmarking – Marketing Process And Planning, Assignment, BTEC Level 5 , UK
| Subject | Unit 2 Marketing Process And Planning |
Authorised Assignment Brief 2
Unit Learning Outcomes
LO2 Compare ways in which organisations use elements of the marketing mix to achieve overall business objectives.
transferable skills and competencies developed
- Use appropriate business systems and software effectively to deliver marketing outcomes efficiently, for example to analyse data, produce reports, deliver copy.
- Produce a wide range of creative and effective communications, showing ability to write and proofread clear and innovative copy and project briefs, and give confident presentations.
- Assimilate and analyse data and information from a range of sources to support marketing activities.
- Ability to analyse and evaluate a range of business data.
- Commercial acumen based on an awareness of the key drivers for business success.
Vocational scenario
In your role as Junior Marketing Analyst one of your key roles is to gather information on competitors in order to conduct analysis on their sales, prices and methods of distribution and marketing to thoroughly learn about the competition. In conducting benchmarking analysis, the organisation can identify where changes are to be made to improve performance.
The supermarket company is keen to explore new and distinctive market segments, where there is potential for rapid growth, and as part of this you are planning the launch of a new ‘luxurious’ line of food products. The marketing challenge is to reach out to existing and new customer segments, avoid product cannibalisation and ensure that existing and similar product lines are not consequentially perceived as of lesser ‘quality’.
Do You Need Assignment of This Question
Recommended resources
Please note that the resources listed are examples for you to use as a starting point in your research – the list is not definitive.
Weblinks
The balance small business. The elements of a marketing mix and how to use them effectively.
Available at: https://www.thebalancesmb.com/what-is-a-marketing-mix-2295520
HubSpot. How to Develop a Successful Marketing Mix Strategy [+ Templates]. Available at:
https://blog.hubspot.com/marketing/marketing-mix
HubSpot. The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence.
Available at: https://blog.hubspot.com/marketing/digital-strategy-guide
MindTools. Understanding How to Position Your Market Offering. Available at:
https://www.mindtools.com/pages/article/newSTR_94.htm
Smart Insights. Marketing strategy vs tactics – why the difference matters.
Available at: https://www.smartinsights.com/marketing-planning/marketing-strategy/marketingstrategy-vs-tactics-difference/
YourDictionary.
Tips for Writing a Briefing Document. Available at:
https://grammar.yourdictionary.com/grammar-rules-and-tips/tips-for-writing-a-briefingdocument.html
Are You Looking for Answer of This Assignment or Essay
Need a hand with your Unit 2: Marketing Processes and Planning, Assignment? Our assignment help UK services are designed to assist you with all your academic needs. If you’re searching for someone to do your assignment for you or need expert help with BTEC assignments, we’ve got you covered. UK students can easily get support from our skilled professionals to ace their coursework.
Answer
