ATHE Level 4: The Senior Management Team has been keeping up to date on the progress the CRM team is making: Customer Relationship management, Assignment, UK

Task 3

The Senior Management Team has been keeping up to date on the progress the CRM team is making. They have been impressed with the work so far. In preparation for making some strategic decisions on CRM, each member of the team is asked to choose an organization they know well and prepare detailed notes which:

• review customer relationship management in the chosen organization
• propose improvements to processes and staff roles for customer relationship management.

pose improvements to processes and staff roles for customer relationship management. Then, based on this information, individual members of the team are asked to produce a plan for the implementation of the improvements. Produce your own plan to implement the improvements you have proposed.

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