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ATHE Level 4: The Director has asked for a report to help the team understand how good customer relationship management is achieved: Customer Relationship management, Assignment, UK
| Subject | Customer Relationship management |
Task 2
The Director has asked for a report to help the team understand how good customer relationship management is achieved. You have agreed to prepare a report for the rest of the team to read. Your report must clearly:
- Evaluate the processes necessary for achieving effective CRM
- Assess the role of staff in achieving effective customer relations experiences
- Assess the role of external stakeholders in achieving effective customer relations
Extension activities
To achieve a Merit, you must also include a section in your report in which you:
Evaluate the methods used to measure customer satisfaction.
To achieve a Distinction, you must also include a section in your report in which you:
Analyse the impact of employee engagement with CRM on customer relations experiences.
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