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7FNCE037W Global Entrepreneurial Finance Assessment Briefing 2026 | UOW
| University | University of Westminster (UOW) |
| Subject | 7FNCE037W Global Entrepreneurial Finance |
7FNCE037W Assessment Briefing
Module title: Global Entrepreneurial Finance
Module code: 7FNCE037W
Businessplan: Move and furnish app
Assessment title: Business Plan
Assessment weighting: 75%
Assessment deadline: Before 1pm on 13th April 2026
Submission method: Turnitin
Date and form of feedback: 24th April 2026
Assessment format: Essay
Word limit or Length of presentation: formatted with a font of Times New Roman 12pt and 1½ line spacing. No more than 2,000 words.
Assessment
You have a business idea, and you are seeking for equity investment from an international venture capital. As the co-founders of the company, you are required to provide a comprehensive business plan to the potential institutional investors.
Required
Extend one of business plans developed in previous coursework, and provide more details in
Financial plans and projections: managing cash flow and project short and long-term budgets, estimates for funding needs, breakeven points, etc. using projected financial statements and measures of profitability.
Valuation: using the projected financial statement to evaluate your business in different scenarios.
Exit and Turnaround Strategies: planning an exit strategy
Presentation:
- Your report needs to adopt a business plan format and has to include a cover page (with module title and code, explicit title and word count), executive summary and table of content.
- The report should be clearly written in proper English, well-structured (with section and sub-section titles) and perfectly formatted (e.g. all tables/figures should be clear with an explicit title).
- All sources should be cited and referenced using the Harvard referencing style.
- The assignment should be produced in Microsoft Word and formatted with a font of Times New Roman 12pt and 1½ line spacing.
- The coursework is an individual effort with a total word limit of 2,000 words (+/-10%), excluding cover page, table of content, references and appendices.
Learning Outcomes Addressed
LO 1: Develop opportunities of Entrepreneurship and small business management.
LO 3: Develop funding strategies for global entrepreneurial firms and start-ups.
LO 4: Choose the right investors and create strategies to approach them for start-ups.
LO 5: Organise and implement due diligence processes for business transactions.
Assessment Criteria
The assessment criteria and weightings show you what is important in the assessment and how marks are shared across each criterion. When you are completing your assessment remember you need to fulfil the brief and the assessment criteria below.
| Criterion | Weighting |
| Business Description Provides detailed descriptions of the product/service, firm and related industry. Objectives of the venture are clearly stated. Justification is provided for all of the above. | 10% |
| Financial Plans and Projections Financial projections, in the form of financial statements and profitability measures used to present short and long term financial plans, funding needs and financial performance of the venture. Scenario analysis are expected to be used here to measure the risks of the business | 30% |
| Valuation Estimate the value of the company using the venture capital valuation methods. | 30% |
| Exit Strategy Propose reasonable exit strategies and estimate investment returns for investors under different circumstances. | 20% |
| Structure and coherence The business plan is should be well structured, with coherence and clarity of writing. Referencing follows the Westminster Harvard style. | 10% |
| Total | 100% |
The University has arrangements for marking, internal moderation, and external scrutiny. Further information can be found in Section 12 of the Handbook of Academic Regulations, westminster.ac.uk/study/current-students/resources/academic-regulations
Assessment Marking Turnitin Rubric
| Criterion | Excellent (85%-100%) | Proficient (70%-84%) | Competent (60%-69%) | Basic (50%-59%) | Fail (0-49%) |
| Business Description (10% of total marks) | Comprehensive & Compelling: Provides a crystal-clear, detailed, and engaging description of the product/service, team, and industry. Objectives are SMART (Specific, Measurable, Achievable, Relevant, Time-bound). Justification is powerful, rooted in clear market logic or innovation. | Clear & Adequate: Covers all required elements (product, firm, industry, objectives) clearly. Objectives are stated. Justification is logical but may lack depth or compelling evidence. | Basic: Descriptions are complete but vague or generic. Objectives are simple. Justification is weak or largely assumptive. | Deficient: Descriptions are incomplete, confusing, or contain significant errors. Objectives are poorly defined or missing. Little to no valid justification. | Inadequate: Key elements missing or unintelligible. No coherent business case is presented. |
| Financial Plans & Projections (30% of total marks) | Professional & Robust: Financial statements (P&L, Cash Flow, Balance Sheet) are complete, logical, and well-formatted. Assumptions are explicit and highly realistic. Includes sophisticated scenario analysis (e.g., sensitivity, multi-case) that deeply informs risk assessment. Funding needs are precisely detailed. | Complete & Logical: All key financial statements and projections are present and mostly consistent. Assumptions are stated. Includes basic scenario analysis (e.g., a best/worst case). Funding needs are identified. Some minor errors or optimistic assumptions. | Functional but Flawed: Core statements are present but contain errors or optimistic assumptions. Scenario analysis is overly simplistic or poorly explained. Funding rationale is weak. | Seriously Flawed: Statements are incomplete, inconsistent, or based on unrealistic assumptions. Scenario analysis is absent or illogical. Major gaps in understanding of financial planning. | Nonsensical or Missing: Major elements missing. Projections lack any credible basis. Demonstrates no understanding of financial planning. |
| Valuation (30% of total marks) | Sophisticated & Justified: Correctly applies multiple, relevant venture capital valuation methods (e.g., VC Method, DCF with high hurdle rate). Explicitly details all inputs (e.g., terminal multiple, discount rate, exit year, required ROI) with strong justification. Clearly states pre-/post-money valuation and investor share. | Adequate & Correct: Applies at least one relevant VC valuation method correctly. Key inputs are explained, though justification may be brief. Provides a logical valuation figure and investor stake. May have minor calculation errors or lack depth in method comparison. | Partially Correct: Method is appropriate but application has significant errors or overly simplistic inputs. Valuation is calculated but poorly justified. Link to projections is weak. | Fundamentally Flawed: Uses an inappropriate method OR major errors in application render the valuation meaningless. Inputs are unjustified or unrealistic. | Inaccurate/Missing: No proper valuation. Method is wholly inappropriate. Calculations are fundamentally wrong or absent. |
| Exit Strategy (20% of total marks) | Strategic & Quantified: Proposes multiple, realistic exit scenarios (e.g., acquisition, IPO) tailored to the venture’s industry and lifecycle. Explicitly models investor returns (IRR, multiples) for each scenario. Discusses timing, likelihood, and implications for investors with insight. | Clear & Reasonable: Proposes at least one plausible exit strategy (e.g., acquisition). Calculates investor returns for the primary scenario. Discussion is sensible but may lack depth on alternatives or comparative analysis. | Basic: Exit strategy is generic (e.g., “acquisition”) but applicable. Return calculation is simplistic or contains errors. Little discussion of practicality or timing. | Vague or Unrealistic: Exit strategy is poorly explained, not suited to the business, or implausible. Return calculations are missing or based on flawed valuation. | Negligible/Absent: Not addressed, or the proposal is wholly unrealistic. No attempt to estimate returns. |
| Structure & Coherence (10% of total marks) | Professional & Flawless: Document is exceptionally well-structured, easy to follow, and persuasive. Writing is concise, clear, and free of errors. Referencing (Westminster Harvard style) is comprehensive, accurate, and consistent throughout. | Well-Presented: Structure is logical and clear. Writing is mostly clear with minor grammatical errors. Referencing is used and largely follows the correct style, with some minor inconsistencies. | Adequate: Structure is apparent but could be improved. Writing is understandable but contains errors. Referencing is attempted but incomplete or inconsistent. | Poorly Presented: Structure is weak, making the document hard to follow. Significant writing errors. Referencing is seriously deficient or incorrect. | Chaotic: Disorganized and difficult to read. Pervasive writing errors. Referencing is absent or not attempted. |
Anonymous Marking
Do NOT include your name or student number within the file name or anywhere within your submission. The submission will be subject to anonymous marking. Having logged into blackboard the system will record your details anonymously and tutors will only see your name after the entire submission has been assessed and provisional marks have been released to all students at the same time.
Referencing Requirements For The Assessment
Statements, assertions, and ideas made in coursework should be supported by citing relevant sources. Sources cited in the text should be listed at the end of the assignment in a reference list. Any material that you read but do not cite in the report should go into a separate bibliography. Unless explicitly stated otherwise by the module teaching team, all referencing should be in Cite Them Right referencing format. If you are not sure about this, the library provides guidance (available via the library website pages): https://libguides.westminster.ac.uk/referencing
The Deadline And Submitting Your Coursework – Checks
Unless indicated otherwise, coursework is submitted via Blackboard.
The deadline for this assessment is 9th Apr 2026 at 13:00 UK time. This means that your work should be fully uploaded before 13:00. The University would treat your submission as late if your work has not been fully uploaded and stored on the server before 13:00. In order to avoid your submission being marked as late, you should upload your work as soon as possible before the deadline and must not wait until or just before the deadline to start uploading your work.
At busy times the coursework submission process may run slowly. To ensure that your submission is not recorded as a late submission, avoid submitting very close to the deadline.
To submit your assignment:
- Log on to Blackboard at http://learning.westminster.ac.uk;
- Go to the Blackboard site for this module.
- Click on the ‘Assessment’ area for the module.
- Click on the link for the assignment to submit.
- Follow the instructions, ensuring that you have selected the correct file to upload.
Penalties For Late Submission And Advice About Mitigating Circumstances
Any assessment submitted late online will be penalised unless you submit a claim for Mitigating Circumstances (MC) and the claim is accepted by the Registry. Check this page for more information about mitigating circumstances: https://www.westminster.ac.uk/current-students/guides-and-policies/assessment-guidelines/mitigating-circumstances-claims
If you do not submit an MC claim or if your MC claim is rejected, then your work will be penalised. If you submit your assessment late but within 24 hours or one ‘working’ day of the specified deadline, 10% of the overall marks available for that assessment will be deducted as a penalty for late submission, except for work which is marked in the marginal pass rate range 40-49%. In this case the mark will be capped at the pass mark 40%.
If you submit your coursework more than 24 hours late after the specified deadline you will be given a mark of zero for the work in question unless the Mitigating Circumstances claim has been accepted officially by the Registry.
Difficulties In Submitting Assignments On Time
If you are having technical difficulties with submission, please email the module leader Dr Jie Wen on j.wen@westminster.ac.uk and ask for advice.
If you have difficulties for reasons beyond your control (e.g., serious illness, family problems etc.) that prevent you from submitting the assessment, make sure you apply to the Mitigating Circumstances board with evidence to support your claim as soon as possible. Further details can be found on the following URL: https://www.westminster.ac.uk/current-students/guides-and-policies/assessment-guidelines/mitigating-circumstances-claims
If you do not submit the coursework on time log a call via the IT Service Desk that can be found on this webpage: https://servicedesk.westminster.ac.uk/support/home
Please make sure that your message is very specific. The Service Desk will then email you confirmation that you will be able to use as supporting written evidence for your MC claim. You should take screenshots or make short videos that capture the issue, such as the error messages on the screen, as you may use them as supporting written evidence for your MC claim.
Academic Support & Feedback Arrangements
For this assessment there will be an opportunity for an academic support & feedback drop-in session, where you will receive support and feedback on your assessment prior to submission. Further details are provided in the module handbook. There will also be opportunities to receive academic support during lectures through allocated questions and answers sessions and through the discussion board on the module blackboard site.
After submission, summative feedback will be provided online via blackboard, where feedback takes the form of an indication of performance on the provided making grid. You will also receive a number on key points of strength, weakness, and academic skills you can improve upon. We aim to provide you this feedback within 15 working days and after the feedback has been released online there will also be an opportunity to meet with marker for oral feedback on 28th November 2024. If you are unsure about how to see your provisional marks and feedback, the following LINK will explain how you cand do this – https://blog.westminster.ac.uk/blackboardhelp/marks-and-feedback/
General feedback for the entire module will also be made via blackboard to the module, which will discuss the key areas of shared strengths, weaknesses, and academic skills improvements. This general feedback is likely to be issued before your specific summative feedback and we would strongly encourage you to read this feedback to improve your understanding of the module and potentially areas of weaknesses in your academic skills which you could develop before your next submission within your course.
Academic Integrity
What you submit for assessment must be your own current work. It will automatically be scanned through a text matching system to check for possible plagiarism.
Do not reuse material from other assessments that you may have completed on other modules. Collusion with other students (except when working in groups), recycling previous assignments (unless this is explicitly allowed by the module leader) and/or plagiarism (copying) of other sources all are offences and are dealt with accordingly. If you are not sure about this, then speak to your class leader.
University of Westminster Quality & Standards statement
Plagiarism is a particular form of cheating. Plagiarism must be avoided at all costs and students who break the rules, however innocently, will be penalized. It is your responsibility to ensure that you understand correct referencing practices. As a university level student, you are expected to use appropriate references and keep carefully detailed notes of all your sources of material, including any material downloaded from the www.
Plagiarism is defined as submission for assessment of material (written, visual or oral) originally produced by another person or persons, without acknowledgement, in such a way that the work could be assumed to be your own. Plagiarism may involve the unattributed use of another person’s work, ideas, opinions, theory, facts, statistics, graphs, models, paintings, performance, computer code, drawings, quotations of another person’s actual spoken or written words, or paraphrases of another person’s spoken or written words.
Plagiarism covers both direct copying and copying or paraphrasing with only minor adjustments:
- a direct quotation from a text must be indicated by the use of quotation marks (or an indented paragraph in italics for a substantive section) and the source of the quote (title, author, page number and date of publication) provided.
- a paraphrased summary must be indicated by attribution of the author, date and source of the material including page numbers for the section(s) which have been summarized.
Generative AI in your Studies
Rapidly advancing AI technologies, notably in language and image generation, necessitate clarity on the University’s stance towards tools like ChatGPT and DALL-E. The University insists on original work from students, requiring independent thought and proper source citation. Outsourcing assignments to machines or third parties constitutes cheating, undermines critical thinking skills, hinders student development, and diminishes their potential contributions in both the academic and professional world.
The University recognises that students may legitimately use GenAI in a number of ways including for example: Assisting with grammar and spelling, utilizing it as a search tool for researching assignment topics, helping with planning, and developing the outline structure of a written assessment, generating ideas for graphics, images, and visuals, obtaining explanations of concepts, debugging code, overcoming writer’s block. These specific applications of GenAI can support students in their academic endeavours. However, it’s important to note that while these uses are permissible, students must still adhere to the principles of academic integrity and properly cite any sources or references derived from the assistance provided by GenAI. Please see the link below more details on this
https://www.westminster.ac.uk/sites/default/public-files/general-documents/GenAI-guidance-for-students.pdf
Please note that some subject areas/specific taught modules will potentially have other legitimate ways for you to use GenAI and that details of this will be communicated to you by module leaders where necessary.
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