MOD003507:Use a portfolio approach visuals and written commentary to critically evaluate how the company, Principles and Practices of Marketing Coursework, UOY,UK

University University of York (UOY)
Subject MOD003507: Principles and Practices of Marketing

Use a portfolio approach (visuals and written commentary) to critically evaluate how the company:

  • Has used at least four of the seven marketing mix elements in their UK operations, to reinforce its positioning within the last three years
  • Reflects strategic decisions and relevant taught theories in its marketing efforts.
  • Does/ can evaluate the effectiveness of its marketing efforts

The content of your portfolio must display academic skill and integrity, appropriate to level five studies. You must make reference to taught theories/ models/ strategies throughout your work.


  • Knowledge of relevant literature that would permit an understanding of affective marketing mix solutions. This will take the form of strategies and tactical plans that are supported by a sound information base.
  • Depth of research and analysis skills that consistently draw on taught theory, models and strategy.
  • The ability to identify creative marketing skills and knowledge in a practical and applied situation. The work should demonstrate intellectual originality and imagination.
  • Academic skills appropriate to level five studies. This will include grammar, layout and referencing.

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