EFIM30030 Strategy UOB Assignment Answer UK

EFIM30030 Strategy course! In this dynamic and thought-provoking course, we will explore the intricacies of strategic management and its significance in today’s rapidly evolving business landscape.

Effective strategy formulation and execution are vital for organizations to navigate complex challenges, seize opportunities, and achieve sustainable success. Whether you are an aspiring entrepreneur, a seasoned executive, or a curious student of business, this course will equip you with the essential knowledge and skills to develop and implement robust strategic plans.

Throughout this course, we will delve into various strategic frameworks, theories, and real-world case studies to gain a comprehensive understanding of strategic management. We will examine the core elements of strategy, including environmental analysis, competitive advantage, industry dynamics, innovation, and organizational design.

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In this segment, we will provide some assignment outlines. These are:

Assignment Outline 1: Demonstrate knowledge and understanding of concepts, theories and practices of strategy.

Strategy is a broad and complex field that encompasses various concepts, theories, and practices aimed at achieving organizational goals in a competitive environment. Here, I’ll demonstrate my knowledge and understanding of strategy by explaining key concepts, theories, and practices commonly used in strategic management.

  1. Strategic Planning: Strategic planning is a systematic process that involves defining an organization’s mission, vision, and objectives, and then developing strategies and action plans to achieve those objectives. It entails analyzing the internal and external environment, setting goals, formulating strategies, and implementing and evaluating them over time.
  2. SWOT Analysis: SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is a popular framework used in strategy formulation. It involves assessing an organization’s internal strengths and weaknesses, as well as external opportunities and threats, to identify strategic options and align them with the organization’s capabilities.
  3. Porter’s Five Forces: Developed by Michael Porter, this framework analyzes the competitive forces in an industry to determine its attractiveness and potential profitability. The five forces include the bargaining power of suppliers and buyers, the threat of new entrants, the threat of substitute products, and the intensity of competitive rivalry. Understanding these forces helps in formulating effective strategies to gain a competitive advantage.
  4. Competitive Advantage: Competitive advantage refers to the unique attributes or resources that allow an organization to outperform its competitors. It can be achieved through cost leadership (being the lowest-cost producer), differentiation (offering unique and valued products or services), or focus (concentrating on a specific market segment).
  5. Core Competencies: Core competencies are the unique strengths and capabilities that give an organization a competitive edge. They can be technical, managerial, or strategic in nature and serve as the foundation for developing and executing strategies. Core competencies are difficult for competitors to imitate or replicate, providing a sustainable advantage.
  6. Business-Level Strategies: Business-level strategies are approaches adopted by organizations to compete in specific markets or industries. They include cost leadership, differentiation, and focus strategies. Cost leadership focuses on achieving the lowest cost of production or delivery, differentiation emphasizes unique features or qualities to justify higher prices, and focus strategies concentrate on a particular market segment or niche.
  7. Corporate-Level Strategies: Corporate-level strategies involve decisions related to the overall scope and direction of an organization. They address issues such as diversification (expanding into new markets or industries), vertical integration (controlling the supply chain), strategic alliances (partnerships with other organizations), and mergers and acquisitions (combining with other companies).
  8. Balanced Scorecard: The balanced scorecard is a performance measurement framework that considers both financial and non-financial factors to evaluate an organization’s strategic objectives. It assesses performance across four perspectives: financial, customer, internal processes, and learning and growth. The balanced scorecard helps align strategic goals with operational activities and provides a holistic view of an organization’s performance.
  9. Strategy Implementation: Strategy implementation involves translating formulated strategies into action plans and executing them effectively. It includes aligning organizational structure, allocating resources, establishing performance measures, and monitoring progress. Successful implementation requires strong leadership, effective communication, and continuous evaluation and adjustment.
  10. Strategic Change Management: As the business environment evolves, organizations need to adapt their strategies to remain competitive. Strategic change management involves anticipating and managing the challenges associated with implementing new strategies. It includes assessing the need for change, planning and communicating changes, overcoming resistance, and ensuring successful adoption and integration.

These concepts, theories, and practices represent a subset of the vast field of strategy. Strategic management requires a deep understanding of these elements, along with the ability to analyze complex situations, make informed decisions, and adapt strategies to changing environments to achieve long-term success.

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Assignment Outline 2: Analyse and appraise strategies through the application of relevant theory.

Analyzing and appraising strategies involves assessing their effectiveness and aligning them with relevant theoretical frameworks. By applying relevant theory, you can evaluate the rationale behind different strategies, understand their potential outcomes, and make informed judgments about their overall value. Here are some steps to help you conduct a strategic analysis and appraisal using theory:

  1. Identify the Strategy: Begin by clearly defining the strategy you want to analyze. This could be a business strategy, marketing strategy, operational strategy, or any other type of strategic plan.
  2. Choose Relevant Theoretical Frameworks: Select theoretical frameworks that are appropriate for analyzing the specific strategy you’re examining. The choice of theory will depend on the nature of the strategy and the context in which it is applied. For example, you might use Porter’s Five Forces model, SWOT analysis, the Resource-Based View (RBV), or the Balanced Scorecard framework.
  3. Understand the Theory: Familiarize yourself with the selected theoretical framework. Study its concepts, assumptions, and implications. Understand how the theory is applied in practice and what key insights it offers regarding strategy formulation and execution.
  4. Analyze the Strategy: Apply the chosen theoretical framework to analyze the strategy. Break down the strategy into its key components, such as goals, target markets, competitive positioning, resource allocation, and implementation plans. Assess how well the strategy aligns with the theoretical concepts and principles.
  5. Evaluate Strengths and Weaknesses: Identify the strengths and weaknesses of the strategy based on the theoretical analysis. Determine whether the strategy leverages key opportunities and addresses potential threats. Assess if the strategy effectively utilizes available resources and capabilities, and if it aligns with the organization’s mission, vision, and values.
  6. Consider Practical Constraints: Take into account any practical constraints or real-world factors that may impact the strategy’s implementation. Consider the organization’s industry dynamics, market conditions, regulatory environment, and technological advancements. Assess how these factors influence the strategy’s viability and potential success.
  7. Appraise Potential Outcomes: Based on the theoretical analysis and considering the practical constraints, evaluate the potential outcomes of the strategy. Consider the short-term and long-term impacts on financial performance, market share, customer satisfaction, competitive advantage, and organizational sustainability. Assess whether the strategy is likely to deliver the desired results and create value for the organization.
  8. Make Recommendations: Summarize your analysis and appraisal findings. Provide recommendations based on the strengths and weaknesses identified, potential outcomes assessed, and the alignment with the chosen theoretical framework. Suggest modifications, adjustments, or alternative strategies that could enhance the overall effectiveness and success of the organization’s strategic initiatives.

Assignment Outline 3: Gather and organise strategy-relevant information from a variety of academic and practice sources in order to critically evaluate strategy concepts, approaches and/or discourses.

  1. Identify the Strategy Concept or Approach: Start by selecting a specific strategy concept or approach that you want to evaluate critically. For example, you might choose concepts like competitive advantage, blue ocean strategy, strategic planning, or approaches like Porter’s Five Forces, SWOT analysis, or balanced scorecard.
  2. Define Evaluation Criteria: Determine the criteria you will use to evaluate the chosen concept or approach. These criteria can be based on relevance, effectiveness, applicability, limitations, empirical evidence, or any other factors relevant to your evaluation. Clearly defining your evaluation criteria will help you assess the concept or approach more objectively.
  3. Gather Academic Sources: Search for academic sources such as research papers, peer-reviewed articles, and scholarly books. Use databases like Google Scholar, JSTOR, or academic libraries to access relevant literature. Look for publications that discuss or critique the chosen concept or approach, providing insights, empirical evidence, or alternative viewpoints.
  4. Gather Practice Sources: Explore industry reports, case studies, white papers, and business magazines to gather information on how the chosen concept or approach is applied in real-world business scenarios. Look for examples, success stories, and practical insights from practitioners who have implemented the strategy.
  5. Evaluate the Sources: Assess the credibility, reliability, and relevance of each source. Consider factors such as the author’s expertise, publication reputation, peer-review process, and the recency of the publication. This step helps ensure that you rely on high-quality and trustworthy information for your evaluation.
  6. Organize the Information: Once you have gathered relevant information, organize it in a systematic manner. You can create an outline or use a note-taking tool to categorize and summarize the key points from each source. Arrange the information based on the evaluation criteria you defined earlier, making it easier to compare and contrast different perspectives.
  7. Critically Analyze the Information: Analyze the gathered information critically, focusing on strengths, weaknesses, and inconsistencies of the chosen concept or approach. Consider alternative viewpoints, counterarguments, and any empirical evidence presented. Look for patterns, trends, or gaps in the information that could shape your evaluation.
  8. Formulate your Evaluation: Based on your analysis, formulate your evaluation of the strategy concept or approach. Present your findings, highlighting the strengths and weaknesses, applicability, and potential implications. Discuss the implications of your evaluation and consider whether modifications, adaptations, or alternatives may be necessary.

Assignment Outline 4: Discuss the implications of strategy decisions for individuals, organisations and/or wider society.

Strategy decisions play a crucial role in shaping the outcomes and implications for individuals, organizations, and wider society. These decisions involve the formulation and implementation of plans and actions to achieve specific goals and objectives. Let’s explore the implications of strategy decisions in each context:


  • Career Advancement: Strategy decisions made by individuals, such as choosing a career path, acquiring specific skills, or pursuing higher education, can significantly impact their professional growth and future prospects.
  • Financial Stability: Personal financial strategies, including investment decisions, saving plans, and debt management, can determine an individual’s financial well-being and security.
  • Personal Fulfillment: Strategic choices related to personal goals, relationships, and work-life balance can influence an individual’s overall happiness and sense of fulfillment.


  • Competitive Advantage: Strategy decisions guide organizations in gaining a competitive edge in the marketplace, whether through innovative products, cost leadership, or differentiation strategies.
  • Organizational Growth: Strategic choices regarding expansion, diversification, mergers, or acquisitions can shape an organization’s growth trajectory and market presence.
  • Resource Allocation: Strategy decisions involve the allocation of resources, including financial, human, and technological, which impact an organization’s efficiency, productivity, and ability to achieve its objectives.

Wider Society:

  • Economic Impact: Strategic decisions made by businesses, such as investment in new technologies or market entry, can drive economic growth, create job opportunities, and contribute to overall prosperity.
  • Social Responsibility: Strategic choices that prioritize ethical practices, sustainability, and corporate social responsibility have a positive impact on society, fostering trust, environmental stewardship, and community engagement.
  • Technological Advancement: Strategy decisions related to research and development, innovation, and technology adoption influence societal progress, economic competitiveness, and the well-being of individuals.

However, it’s important to note that strategy decisions can also have negative implications, such as unethical practices, environmental harm, or social inequality. Therefore, the ethical and responsible consideration of the consequences of strategy decisions is vital to mitigate any potential negative impact on individuals, organizations, and wider society.

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Assignment Outline 5: Demonstrate awareness of strategic thinking through reflective self-appraisal.

Strategic thinking is a valuable skill that involves analyzing complex situations, considering long-term goals, and making decisions that align with those goals. Reflective self-appraisal allows individuals to assess their own strategic thinking abilities by critically examining their experiences, actions, and outcomes. Here is my reflective self-appraisal regarding strategic thinking:

  1. Analyzing the bigger picture: I recognize the importance of considering the broader context and long-term objectives when making decisions. I have consistently taken the time to gather relevant information, evaluate different perspectives, and assess the potential consequences of my actions.
  2. Identifying goals and objectives: I have demonstrated an ability to set clear goals and objectives that are aligned with the overall strategic direction. By defining measurable outcomes, I have been able to prioritize my efforts and focus on activities that contribute to the larger vision.
  3. Anticipating and adapting to change: Strategic thinking involves being proactive and adaptable in the face of change. I have actively sought to identify emerging trends, market shifts, and potential disruptions that could impact the organization or project. By staying agile and adjusting my strategies accordingly, I have been able to navigate uncertainty effectively.
  4. Considering multiple perspectives: I understand the importance of diverse viewpoints in strategic decision-making. I have consistently sought out feedback from colleagues, stakeholders, and experts in various fields to gain different perspectives and challenge my own assumptions. This approach has helped me make more informed and well-rounded decisions.
  5. Risk assessment and mitigation: Strategic thinking requires assessing risks and developing appropriate mitigation strategies. I have actively identified potential risks associated with my decisions and projects, evaluating their potential impact and likelihood. By implementing risk mitigation measures, such as contingency plans and proactive monitoring, I have minimized the negative consequences of unforeseen events.
  6. Learning from past experiences: I believe in the power of learning from both successes and failures. After completing a project or reaching a milestone, I have taken the time to reflect on the outcomes and evaluate what worked well and what could be improved. This reflective process has allowed me to continuously refine my strategic thinking skills and make more informed decisions in the future.
  7. Collaboration and communication: Strategic thinking is not solely an individual endeavor. I recognize the importance of collaboration and effective communication in strategic planning and implementation. By actively seeking input from team members, sharing information transparently, and fostering a culture of open dialogue, I have been able to leverage collective intelligence and ensure alignment towards strategic goals.

Assignment Outline 6: Advocate, critically review and effectively communicate strategy issues in group situations.

Advocating, critically reviewing, and effectively communicating strategy issues in group situations are important skills that can contribute to the success of any organization. Here’s a breakdown of each aspect:

  1. Advocating Strategy Issues: To advocate strategy issues effectively, it’s crucial to clearly articulate your viewpoints and support them with well-reasoned arguments. Here are some key steps to follow: a. Preparation: Thoroughly understand the strategy issue at hand, including its background, objectives, and potential implications. b. Define your position: Clearly state your stance on the strategy issue and outline your key arguments. c. Gather evidence: Support your position with relevant data, market research, case studies, or any other reliable sources that strengthen your argument. d. Anticipate counterarguments: Identify potential objections or opposing viewpoints and prepare counterarguments to address them. e. Present with conviction: Communicate your position confidently and persuasively, using persuasive techniques such as storytelling, visualization, or real-life examples.
  2. Critically Reviewing Strategy Issues: Critical review involves assessing strategy issues from different perspectives, identifying potential flaws, and suggesting improvements. Here’s how you can approach this: a. Analyze the strategy: Evaluate the strategy’s alignment with organizational goals, market dynamics, and competitive landscape. b. Identify strengths and weaknesses: Assess the strategy’s positive aspects and areas that may require improvement or pose risks. c. Evaluate feasibility: Consider the feasibility of implementing the strategy, including available resources, capabilities, and potential obstacles. d. Propose alternatives: If you identify shortcomings in the strategy, provide constructive suggestions for improvements or alternative approaches. e. Present evidence-based critique: Back your critical analysis with facts, research, or industry best practices to make your review more credible.
  3. Effectively Communicating Strategy Issues: Communication is key when discussing strategy issues in group settings. Consider the following guidelines: a. Clarity and brevity: Clearly articulate your thoughts, using concise and jargon-free language to ensure everyone understands your points. b. Active listening: Pay attention to others’ perspectives, ask clarifying questions, and demonstrate that you value their input. c. Non-verbal cues: Pay attention to body language, maintain eye contact, and use gestures to engage with others effectively. d. Visual aids: Utilize visuals such as slides, charts, or diagrams to illustrate complex ideas and enhance understanding. e. Empathy and respect: Foster a collaborative environment by showing respect for others’ opinions, acknowledging their contributions, and promoting open dialogue.

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