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BTEC Level 3 Business Unit 4: Managing an Event – Assessment Brief
| University | MidKent College |
| Subject | Unit 4 Managing an Event |
Unit in brief
Learners will work as part of a small group to plan, coordinate and manage a business or social enterprise event and evaluate the skills gained.
Unit introduction
Events management is one of the most exciting and dynamic sectors of business.
This unit combines your creativity and organisational skills to produce successful, memorable events, whether for profit or social enterprise.
You will investigate a number of successful events, both large and small, and use this research to assess the feasibility of events to plan and run yourself. Examples could range from organising meetings, product launches, exhibitions, promotions, charity events, team-building events and staff development, to a full-scale conference. Your chosen event will be carefully planned, demonstrating your ability to use planning tools.
You will then stage the event, testing the effectiveness of your planning. This will require you to ‘think on your feet’, deal with financial and security issues, liaise with suppliers and venue personnel, and utilise your problem-solving skills. Afterwards you will evaluate the success of the event. To complete the assessment task within this unit, you will need to draw on your learning from across your programme.
This unit will develop your teamwork, communication, time-management, negotiation and problem-solving skills. It will help you develop the essential transferable skills that employers look for. The unit will provide a useful opportunity to consider whether to pursue a career in events management or to continue on to further study in this area.
Learning aims
In this unit you will:
A Explore the role of an event organiser
B Investigate the feasibility of a proposed event
C Develop a detailed plan for a business or social enterprise event
D Stage and manage a business or social enterprise event
E Reflect on the running of the event and evaluate own skills development.
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Summary of unit
| Learning aim | Key content areas | Assessment approach |
|---|---|---|
| A Explore the role of an event organiser | A1 Different tasks needed to be completed by an event organiser A2 Different skills needed by an effective event organiser A3 Common formats for skills audit collection | An individual report identifying tasks that would need to be carried out by an event organiser. Summary of skills needed by an event organiser and identification of own personal skills, highlighting areas for development. |
| B Investigate the feasibility of a proposed event | B1 Different types of event, and the factors affecting success B2 Feasibility measures and critical success factors | An individual summary report and group presentation, following a detailed investigation into a range of large and small successful events, to include a justification of the chosen proposal. |
| C Develop a detailed plan for a business or social enterprise event | C1 Event planning and the use of planning tools C2 Factors to be considered, including budgets, resources and contingency planning | A detailed plan of the event, identifying critical success factors. |
| D Stage and manage a business or social enterprise event | D1 Management of the event D2 Problem solving | Learners must take an active part in staging and managing the event. Evidence of this such as photographic evidence, witness statements, assessor records, must be presented. A written report recording and evaluating the success of the event in terms of: • meeting event objectives • achieving targets • satisfaction survey or feedback from participants • analysis and evaluation of own event-management skills. |
| E Reflect on the running of the event and evaluate own skills development | E1 Evaluation of the event E2 Review of personal skills development in the running of the event |
Assessment Criteria
| Pass | Merit | Distinction |
|---|---|---|
| Learning aim A: Explore the role of an event organiser | ||
| A.P1 Explain the role and skills required to be an effective event organiser. A.P2 Investigate own skills in the form of a skills audit. | A.M1 Analyse own skills against those required by an event organiser, highlighting areas for development. | A.D1 Fully justify how own skills match those of an event organiser. |
| Learning aim B: Investigate the feasibility of a proposed event | ||
| B.P3 Investigate the staging of several events to determine common success factors. B.P4 Explain the chosen event idea, including reasons for choice. | B.M2 Assess the feasibility of the event proposal. | BC.D2 Evaluate and justify the feasibility of the plan, tools, budget and risk, making any required contingency adjustments. |
| Learning aim C: Develop a detailed plan for a business or social enterprise event | ||
| C.P5 Explain factors that need to be considered when producing a detailed plan for the proposed event. C.P6 Produce a detailed plan for chosen event using planning tools, detailed budget and consideration of risk assessment and contingency planning. | C.M3 Analyse the key factors that need to be considered when producing a plan for an event. |
| Pass | Merit | Distinction |
|---|---|---|
| Learning aim D: Stage and manage a business or social enterprise event | ||
| D.P7 Stage an event, demonstrating some relevant management skills. | D.M4 Demonstrate effective and safe management skills when organising and staging an event. | DE.D3 Justify how own contribution has contributed to a successful outcome of the event by the demonstration of outstanding management skills throughout the arranging and staging of an event. |
| Learning aim E: Reflect on the running of the event and evaluate own skills development | ||
| E.P8 Review the success of the event in meeting aims and objectives, achieving targets and receiving good feedback from stakeholders. | E.M5 Analyse the planning and running of the event, how risks and contingencies were managed, making recommendations for future improvements. |
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