Fashion Product Management Assignment: TrendVogue Case Study for Sustainable Sourcing Compliance

Make the Grade Checklist

We recommend you use this guide & checklist to prepare your work for submission. You can use it to review the all the requirements for your Product Management individual portfolio. You will need to ensure you are able to tick ALL the boxes prior to your submission date. Be aware that if you fail to complete these minimum requirements, your work could result in you not passing the unit.

Students often lose marks by forgetting some of the more straightforward elements of their assignments.
We recommend that you “tick off” each of the points below as you prepare your work for submission.

Academic misconduct and generative AI

Disclosing the use of AI-generated content on assessments is an act of good practice. However, not all assignments allow you to use AI generated content, and you should check with your Unit Leader.
If using generative AI tools, you should be aware of whether your use of the tool(s) may constitute academic misconduct via plagiarism.
When you can use generative AI in the developmental process of your work, acknowledging its use and keeping a learning log is required. See Student Guide to generative AI ‘Keep track of how you use generative AI’ section for more details on how to acknowledge your use of AI-generated content in your work. The learning log should be included as part of the appendix, and AI-generated content referenced according to Harvard Referencing.
You may not use AI to generate your work unaltered that you submit for assessment as if it was your own work. The only exception to this, is where the course content/assessment brief permits the use of AI generated work. If you have questions, please speak to your Unit Leader.

☐ Have you reviewed information above?
☐ no AI used
☐ AI used as part of the developmental process with Acknowledge Statement included on Final Submission and appropriate Harvard Referencing done

Acknowledgement Statement:
“I acknowledge the use of [insert AI system(s), link and date] to [brief explanation of the use of generative AI]. The prompt(s) used include [list of prompts with date].
The output from these prompts was used to [explain how was used in assignment].”
(Adapted from Monash University (Australia))

Indicative Structure of the Portfolio

Title Page (include plagiarism statement, student name and ID, degree and unit title, name of unit leader, total word count)
Table of Contents (include page numbers)
Table of Figures (include page numbers)
Introduction (approx. 200 words). Introduce the brand and explain the rationale for a sustainable product range.

Section 1: Market, Consumer and Trend Research & Analysis

1.A. Market Analysis (approx. 400 words)
Analyse the market in which the brand operates and the key competitors of the brand. Your analysis should include the following figures and a discussion of analysis that summarises your findings, referencing the figures when applicable:
• Brand Positioning Map – circle your proposed brand, positioned against their key competitors
• Comparative Shops – identify the brands’ key competitor. Complete 2 Comparative Shops that analyses the product ranges: 1 for the brand and 1 for the key competitor. (See template on Moodle). The figures should go into the appendix and a summary of findings included in Section 1a Market Analysis.
• SWOT Analyses – identify the brands’ key competitor. Complete 2 SWOTs’ that analyse the current product ranges: 1 for the brand and 1 for the key competitor. (See template on Moodle).

1.B. Consumer Analysis (approx. 200 words)
Analyse the consumer that the brand targets. You are encouraged to use primary research to support this section, for example consumer observations, interviews or survey findings can be included but are not mandatory. Your analysis should include the following figures and a discussion of analysis that summarises your findings, referencing the below figures when applicable:
• Consumer Profile & Pen Portrait – create for your brand using your market, brand and competitor research. If the new product range will target a new consumer vs. the brands’ current consumer; present both consumers and explain the reasons for targeting a new consumer as well. This should explain who they are and include the following: typology (e.g., The Predictors) generational group (e.g., Generation Z) demographics (e.g. age, race, ethnicity, gender, marital status, income, socio economic group, education, and employment) buying motives (e.g., Maslow Hierarchy of Needs)
• Adoption of Innovation and Trend – plot your target consumer on the “Everett Roger’s Diffusion of Innovation (1971)” curve to illustrate and analyse what type of consumer they are in relation to trend adoption (Innovator, Early Adopter, Early Majority, Late Majority or Laggard).

1.C. Spring 2026 Trend Analysis (approx. 300 words)
Create a detailed seasonal trend analysis suitable for the targeted market (e.g. if the brand is Zara, the market would be young womenswear). Use WGSN, EDITED, and LS:N Global or any other fashion forecasting sources for research. Inspiration should come from: catwalk collections, style influencers, street style photography, seasonal product trend themes and macro trends.
The seasonal trend analysis needs to visual and creative but must also be supported with your written analysis on explaining what the visuals mean.
The seasonal trend analysis needs to be presented through 4 digital mood boards that outline the Spring 2026 emerging trends for:
• Colour
• Fabric
• Prints & graphics
• Key items (e.g., shacket, wide-leg trousers) & Trims/Details (e.g., metal hardware, contrast stitching).

Section 2: Spring 2026 Range Planning

2.A. Trend Concept Board (approx. 300 words)
Create a final mood board for your ‘more’ Sustainable Product Range that develops the seasonal trend analysis into a specific trend story that reflects the brand’s identity and signature style, as well as being suitable and desirable for the target consumer.
The Trend Concept Board must include:
• A Collection Name
• Colour Palette
• Fabric Choices
• Prints & graphics (if applicable)
• Key items & Trims/Details that will be incorporated into the product range.
• The Trend Translation needs to visual and creative but must also be supported with your written analysis on why the trends are relevant to your brand, market, and consumer.

2.B. Balanced Product Range (approx. 300 words)
Use your research and analysis from Section 1 to explain how your range is balanced, referencing the below figures when applicable
• By “balanced product range” we mean different product types, in a variety of complementary colours and fabrics, which could sit together as a collection, in store and online.
• Range Pyramid – visually present the sustainable product range by category on the pyramid, to illustrate the product and pricing attributes and product category balance. (See template on Moodle).
• Pricing Architecture – visually show the selling price (RRP (Recommended Retail Price)) structure by product category. (See template on Moodle).

Section 3: Range Development

• Product Range Plan – Present a range plan that lists all the products from your sustainable product range (See template on Moodle).
• Merchandising Planning – List all the products from your sustainable product range, outlining order quantities and size ratios. Include Cost Value and Sales Value targets at style level to meet the provided total for your chosen type of brand. (See template on Moodle)
• Indicate how you will measure success by defining intake margin and cash sales/costs to deliver a profitable collection.

Section 4: Sourcing Strategy (approx. 300 words)

• Sustainability & Country of Origin – Research and present a summary of your brands’ current sourcing strategy. Explain how the Sustainable Product Range supports a sustainable sourcing strategy and what SDGs it links to. Discuss the Country of Origins and reasons for selecting the chosen countries for the manufacture of the Sustainable Product Range.

Section 5: Range Visualisation: Look Book

Visually illustrate your Sustainable Product Range in 5-10 outfits in a simple Look Book using downloadable CADs from WGSN.
The only written text required in the Look Book is (not included in the word count):
• Front Cover (e.g. Product Range Title, Brand)
• Looks labelled (e.g. ‘Look 1’)
• Product descriptions
• Product Selling Prices
• Back Cover (Brand information e.g., head office address)
• The outfits need to be a visual output of your research and decisions that have been presented in Section 1-4.

SUMMATIVE ASSESSMENT

Overall Portfolio Design, Planning, and Structure

☐ Have you read and re-read the Assessment Brief fully, including the learning outcomes, reference list and submission date?
☐ Have you completed all the assessment requirements?
☐ Have you read and understood the assessment criteria?
☐ Have you chosen an omnichannel brand that has published reports of their performance?
☐ Acknowledge that your capsule sustainable product range is suitable for launching in the season Spring Summer 2026.
☐ Confirm that your capsule sustainable product range is an apparel multi product category range for EITHER menswear, womenswear, childrenswear OR genderless.
☐ Acknowledge that you cannot do two e.g., split between Menswear and Womenswear, you will not have enough space or time to support this.
☐ Acknowledge that it must not be an accessory product range.
☐ Have you compressed into 1 PDF (.pdf) document, no larger than 100mb?
☐ Have you shown thorough research and analysis from both primary and secondary sources?
☐ Is your total word count approximately 2000 words?
☐ Have you explained your decisions and recommendations and justified with reference to primary and secondary research, throughout?
☐ Have you demonstrated clear connections from your research to the outcome of the product range?
☐ Have you included each mandatory part numbered 1 – 5?
☐ Have you kept an academic tone throughout your work and written in the third person?
☐ Have you utilised Adobe Software to create your portfolio?
☐ Have you utilised your digital skills?

☐ Have you presented your work to a professional standard of language, style, structure, citations, references, and presentation?
☐ Is there a coherence and consistency throughout the portfolio?
☐ Is there evidence of critical analysis?
☐ Does your work show an organised and methodical approach and make sense?
☐ Is your work well-presented and correctly referenced throughout?
☐ Have you used a range of online sources such as eBooks and databases through UAL library, industry articles and business reports?
☐ Have you built your depth of knowledge through reference to Product Management theory?
☐ Have you used appropriate references?
☐ Have you checked your Harvard referencing against ‘Cite them Right’ for both in-text citations and the reference list?
☐ Have you checked when, where and how to submit your assignment IN ADVANCE OF THE DEADLINE?
☐ Have you completed a test submission using the online resource available on Moodle?
☐ Have you made sure the font size, colour, style, line spacing and margins are appropriate?
☐ Have you made time for proof reading?
☐ Have you spell-checked (U.K. English) your work to check for spelling and grammar?
☐ Does your portfolio include structure through use of subheadings? Have you included these in the contents page?
☐ Have you included enhanced visual material such as tables, charts, graphs, and visuals to represent your decisions and recommendations?
☐ Does your portfolio reflect the brand identity?
☐ Have you created a clear time plan from now to the deadline date?

Indicative Structure of the Portfolio:

Title Page
☐ Have you included the title of the report, your name and student ID Number, your degree, name of unit and unit leader?
☐ Have you included the plagiarism statement, including an acknowledgement of use of AI if used?
☐ Have you included the total word count of report (mandatory)?
☐ Have you included the type of brand you have selected – ie: Luxury, Premium,High-street or Value?

Table of Contents
☐ Have you included a table of contents?
☐ Does your contents page include page numbers?
☐ Have you included a list of tables / figures?

Introduction (approx. 200 words)
☐ Have you introduced the brand, and the strategy/aims/objectives of your sustainable collection?
☐ Have you explained the rationale for a sustainable product range for this brand?

Part 1: Market, Consumer and Trend Research & Analysis

Things to consider when completing this part:

☐ Have you thoroughly analysed your brand and their main competitor annual reports and websites to gather research on the brands and their strategies? Look for business strategy and sustainability information.
☐ Have you undertaken (and continue to undertake) a significant variety of secondary research (i.e., reading list as per UHB including, academic journals, business sources and websites), to provide market research on your brand?
☐ Are the sources you have used reliable? Google, Chat GPT and Wikipedia are not reliable sources.

1.A. Market Analysis (approx. 400 words):
☐ Have you completed the following requirements and summarised in writing after each section?
☐ Have you ensured that you explain the key findings from your research and what this means for your proposed brand and product?

i. Brand Positioning Map
☐ Have you fully researched your brand and identified their key competitors?
☐ How does your brand measure against their direct competitors and where they need to improve?
☐ Have you created a brand positioning map, using brand logos, plotted the key brands in the market and circled your proposed brand, positioned against their key competitors?

ii. Comparative Shops
☐ Have you visited your retailer weekly online and instore? Please note you must continue to visit your retailer on an ongoing and regular basis to see how the product develops over the season.
☐ Have you completed a Comparative Shop of your brand’s Spring Summer 2024 product range?
☐ Have you completed a Comparative Shop of your brand’s main competitor’s Spring Summer 2024 product range?
☐ Have you analysed your Comparative Shops findings and understood what it is telling you about your brand and their main competitors’ product ranges?
☐ Have you identified where improvements could be made on the product range to ensure complete customer satisfaction, sustainability?
☐ When you are looking at the SS25 ranges for your research it should be mostly full price product, however, not to fully ignore promotional and markdown product since the brand could have acted due to slow/poor sellers.

iii. SWOT Analyses
☐ Ensure your SWOT is within approx. 200-word limit and you have prioritised the points that are most important and put the most important points at the top (so you have 200 words for everything else in this Market Analysis section).
☐ Acknowledge that you can put a ‘more-detailed’ SWOT in your appendix but ensure you refer to it within Part 1 of the portfolio.
☐ It is recommended you completed a detailed SWOT of your brand’s main competitor’s Spring Summer 2024 product range as well. This will help you analyse your brand in relation to your competition i.e., better than or worse than your competition. Key points could be referenced within your brand’s SWOT and then the detailed competitor’s SWOT added to your appendix and referenced within the Part 2a.

☐ Have you completed a detailed SWOT of your brand & its Spring Summer 2024 product range?
☐ Have you been realistic and specific about the business and product strengths and weaknesses?
☐ Is your analysis detailed and constructive to support strategic decision making?
☐ Have you identified what the brand ‘does well’ within their product range, what is their strong product?
☐ What are those signature styles that they brand are known for that keeps the customer loyal?
☐ Have you identified the growing areas of the product range?
☐ Have you focused on and utilised the product ranges’ strengths?
☐ Have you identified the declining areas of the product range?
☐ Can you improve or eliminate the weaknesses?
☐ Have you identified where improvements could be made on the product range to ensure complete customer satisfaction and incorporate sustainability?
☐ Have you taken full advantage of the opportunities?
☐ Can you avoid or combat threats?

1.B. Consumer Analysis (approx. 200 words):
☐ Have you completed the following requirements and summarised in writing after each section?
☐ Have you ensured that you have included a discussion of analysis of your findings?

i. Customer Profile / Pen Portrait
☐ Have you created a customer profile board for your brand using your market, brand and competitor research? Supported with lifestyle images.
☐ Have you explained who they are, named the typology (e.g. research Future Consumers WGSN, LSN), socio economic group, generational group, demographics and buying motives.
☐ Have you supported with evidence of your primary research findings, with a selection of graphs to support your analysis?
☐ Have you summarised in writing the key findings from your research?

Things to consider when completing this part:
☐ Have you undertaken thorough primary research to identify and understand who the target market and customer is? Suggestions below:
• Create an online customer survey for a sample of 50+ respondents to support your decision-making.
• Tailor-make your survey to understand your customer in more detail for example their likes/dislikes of the brand and its’ products, what they would like to see from the brand in future product ranges, their stance on sustainability.
• Observe your customer in-store.
☐ Have you undertaken thorough secondary research to further identify and understand who the target market and customer is? Suggestions below:
• Research secondary sources that contain information about the customer (annual report, fashion business articles, journals, academic case studies).
• Research social media, hashtags for information about the customer.

ii. Adoption of Innovation and Trend
☐ Have you plotted your target customer on the “Everett Roger’s Diffusion of Innovation” (1971) curve to illustrate what type of consumer they are in relation to trend adoption?

1.C. Trend Analysis – Spring Summer 2026 Trend Analysis (approx. 300 words):
☐ Have you completed the following requirements and summarised in writing after each section?
☐ Have you ensured that you explain the key findings from your research and what this means for your proposed brand and product?
☐ Have you created a detailed Trend Analysis suitable for the targeted market for the season Spring Summer 2026 that includes the following:

i. Catwalk Collections
☐ Have you researched and evaluated key designers/collections that complement your brand direction? These should be aspirational for your brand.

ii. Style Influencers
☐ Have you shown images of the fashion styles of influential figures that are relevant to your brand direction, market, and customers?
☐ Have you summarised their signature looks and linked to your design focus trend research for SS25?

iii. Street Style Photography
☐ Have you shown emerging fashion trends of Fashion Innovators and Early Adopters?

iv. Seasonal Product Trend Themes and Macro Trends
☐ Have you researched SS26 fabric, print, details, and colour using WGSN, EDITED, and LS:N Global or any other fashion forecasting sources?
☐ Have you put together your 4 digital boards that present the Spring 2026 emerging trends for:
1. Colour
2. Fabric
3. Prints & graphics
4. Key items & Trims/Details

Things to consider when completing this part:
☐ Do your boards include fabric, print, details, colour, and trends?
☐ Have you included visuals and analysis and linked your research to your brand and consumer?
☐ It is your choice on how many trends you include in your analysis but ensure there is enough for a detailed analysis for the season.
☐ These need to be credible trends that are going to be featured in SS25, so please do not make them up.
☐ Ensure these parts are aspirational and influential for your brand in developing their future ranges and inspirational for the customer in terms of their relationship with trends.
☐ Have you referenced all of the imagery used?

Part 2: Spring 2026 Range Planning

A. Concept Board (approx. 300 words):
☐ Have you included capsule collection name and summary of key trend inspiration and influences?
☐ Have you included a sustainable strategy/rationale for your collection.
☐ Have you included prints and graphics (if applicable)?
☐ Have you included colour palette
☐ Have you included fabric choices?
☐ Have you included Key items & trims/details that will be incorporated in your final collection?

B. Balanced Product Range (approx. 300 words)
☐ Have you completed a Range Pyramid?
☐ Have you completed a Pricing Architecture visualisation?
☐ Have you added a summary in writing after each section?

Things to consider when completing this part:
☐ See examples/templates on Moodle
☐ Consider the tops to bottoms ratio within your range – is it balanced?
☐ Are the items within your collection complementary to one another? Can you build cohesive outfits with pieces that go together in terms of colour, print and style?
☐ Remember, you will need some plainer pieces to go with printed items.
☐ Show all products within the range by product category and ensure the product classification, price attribute and selling prices are visible.
☐ You may be able to include more than 1 category on 1 visual or spread over several, it is up to you, but it MUST BE CLEAR.

Part 3: Range Development

☐ Have you completed the Range Plan table (as per template on Moodle)
☐ Have you completed the Merchandising sheet for range development to include the following:
☐ Have you completed the following requirements? Outline the KPIs that you will use to measure success.

Part 4: Sourcing Strategy: (approx. 300 words)

☐ Review and fully understand the UN (United Nations) Sustainable Development Goals that connect to the unit (see Assessment Brief page 7)
☐ Review and fully understand your retailers’ current sustainable practices.
☐ Consider how you can expand the current approach and align with the consumer’s expectations of a sustainable fashion brand.
☐ Relate the Sustainable Development Goals to your sustainable strategy for your collection

Part 5: Range Visualisation: Look Book

☐ Your capsule product range needs to be multiple product categories
☐ Accessories are only for outfit building and completing ‘the look’.
☐ One outfit could be a single item such as a dress or jumpsuit.
☐ Do not repeat styles unless they are different colours of the same style.
☐ Are the outfits appropriate for the Spring Summer 2026 season?
☐ Do the outfits have a mix product types?
☐ Do the outfits have a mix of fashionability and pricing attributes to suit a variety of customers and appropriate for the brand?
☐ Is your choice of colour palette, print, graphic, fabric and product shape appropriate for your brand, customer, product range and timings?

Is there a clear connection from the research and decisions presented in your portfolio to your final product range?

☐ Reference List

☐ Appendices
Things to consider when completing this part:
☐ If you put something in the appendix, ensure you reference it within the main portfolio.
☐ If your appendices are large, consider adding a contents page and creating sections to make it easy for the reader to find what it is you are referring to.
☐ When referencing to your appendices, make it clear and easier to find with page numbers.

A Final Check – Demonstrating the Learning Outcomes

☐ LO1 An understanding of fashion forecasting and design management processes and their role in the creation of sustainable fashion product (enquiry)

How? (Find examples in your work)

☐ LO2 A knowledge of the complexity of fashion product management within the sustainable global supply chain (knowledge)

How? (Find examples in your work)

☐ LO3 An understanding of the creation and planning of a successful product range using data analytical tools (process)

How? (Find examples in your work)

☐ LO4 An ability to evaluate the processes of, and relationships between, the downstream activities of fashion product management (process)

How? (Find examples in your work)

☐ LO5 The effective presentation and justification of a sustainable product offer (communication, realisation)

How? (Find examples in your work)

Answer

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