Pitching And Negotiatiation Skills Assignment, IC, UK

Scenario

BIDCO AFRICA

Bidco Africa is East Africa’s leading manufacturer of Fast Moving Consumer Goods (FMCG). Started in 1985 as a soap manufacturing plant in Nairobi, Bidco has continuously grown over the years to be the home of some of East Africa’s most loved brands across the edible oils & fats, Hygiene and Personal care
and most recently Food and Beverage brands. Bidco exists to serve daily consumer needs and enhance Happy Healthy Living by Branding, Transforming and Distributing the goodness of Mother Nature

The Choice on the Shelves

Edible Oils & Fats.
Hygiene and Personal Care Products.
Noodles.
Juices and Carbonated Soft Drinks.

Vision

Bidco Africa will be the first African born; Africa based transnational, enjoying loyalty of the consumer community. Our products will touch common people in a special way. On a daily basis, we will impact our community and environment positively and grow sustainably and inclusively.

Mission

Bidco’s mission is to offer happy, healthy living and a natural, wholesome lifestyle to all our consumers via health-preserving and life-enhancing products.

Brief

Bidco Africa has asserted its position in East Africa region as a leader in most advanced and edible oil and hygiene products, manufacturing, marketing and in productivity improvement practices. The company is committed to using the most efficient modern technologies to produce a superior range of products.

Bidco Africa’s vision for the future is to produce high quality, popular products, and the company is now determined to become the Market Leader throughout Africa by 2030. Understanding pitching and negotiation skills will enable the company to operate in the highly volatile and dynamic business
environment.

These skills if well applied will seamlessly facilitate the company in closing deals that lead to new products or services, which will generate sales, and networking opportunities, while negotiating with different people and in different business.

Answer

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