- Reflective Assignment Report: Personal Nursing Values and Their Impact on Future Practice
- HWSC4003 Communication & Ethics Assignment: Reflective Report on Therapeutic Relationships in Health and Social Care
- Crime Data Visualisation Assignment: US Crime Case Study for Law Enforcement Intelligence
- MG410 Career Development Assignment: Self-Reflection, CV, LinkedIn & SMART Plan for Future Employment
- 6008LBSBSC Strategic Finance Assignment: UK Oil Plc Case Study for Evaluating Capital Investment Options
- H/618/5284 OTHM Level 3 Working Relationships and Partnership Assignment: Health & Social Care Case Study for Professional Roles and Quality Practice
- Fashion Product Management Assignment: TrendVogue Case Study for Sustainable Sourcing Compliance
- AFM01MA Management Accounting Assignment 1: BioTube Ltd. Case Study for Costing, Budgeting & Variance Improvement
- Aircraft Design Assignment Report: Mission-Based Design, Market Analysis & Performance Improvements
- Mechatronic System Design Assignment: Automated Manufacturing Case Study for Industry 4.0-Optimised Control
- Costing and Budgeting Assignment: BioTube Ltd. Case Study on VitaTube Pro Financial Planning
- Unit 26 Machine Learning Assignment: FreshFarms Case Study for Early Fruit Disease Detection Using Image Classification
- Unit 3 Toyota HRM Assignment 1: Talent Management Strategy to Improve Organisational Performance
- T/650/9628 BTEC level 4 Unit 1 Adjustable PCB Inspection Jig Design Assignment: Manufacturing Solution for Multi-Factory Use Case
- K/615/1475 BTEC Level 4 Engineering Design Project Assignment 1: Solar-Powered Automated Seedling Transplanter Report and Presentation
- BTEC Level 2 Unit 10 Database Development Assignment: Pet Sitting Hotel Case Study
- COM5021 Data Analytics and Visualisation Assignment: Abalone Case Study Using Excel for Statistical Insights
- OUBS035312 Machine Learning Assignment: Education Applications and Multi-Class Classification Using Supervised Algorithms with Kaggle Dataset
- BTEC Level 3 Unit 10 Accounting Transactions Assignment: Dunkin & McGregor, Crash Test Dummies & Yin & Yang Case Study for Financial Control and Error Rectification
- CSE5009-B Soil Mechanics Assignment: Geotechnical Lab & Fieldwork Report on Yorkshire Sites
MKT2011: Critically evaluate the theories and frameworks of Integrated Marketing Communications: Sales Management and Marketing Channels Report, NU, UK
| University | Newcastle University (NU) |
| Subject | MKT2011: Sales Management and Marketing Channels |
Learning Outcomes
- Critically evaluate the theories and frameworks of Integrated Marketing Communications.
- Explain the relationships between messages, tools, and media and how they can be approached from an Integrated Marketing Communications perspective.
- Accurately, clearly, and appropriately communicate, argue and counter-argue information, attitude, and ideas.
Task
- Building “brand trust” using intangible benefits of communication
- Consumer behavior shifts during the pandemic and changes that have been retained
- Engaging with audiences on their terms, preferences, and communication needs to facilitate the consumer journey.
- Aligning all brand functions, and parties’ interests to enable IMC within media planning.
Are You Looking for Answer of This Assignment or Essay
Answer
