FE4055QA Understanding the Business and Economic Environment, Individual Coursework, LMU, UK

Individual Coursework Marking Criteria and Grading Standards

The performance of students is assessed by the assessment method – ‘Individual Coursework’ as appropriate to the level and learning outcome of the assessment protocol. The individual coursework constitutes 100% assessment weighting for this module. Students are required to write an individual coursework/essay  by discussing the following questions.

1. Identify one industry from the UK Standard Industrial Classification (SIC 2007)
   and choose a UK public limited company (PLC) from the industry.
2. One of the most important and influential elements of the business environment is the structure of the industry. Briefly discuss the structure of your chosen industry.
3.  Briefly discuss the business organisation and its nature of your chosen company (a UK PLC) in relation to the structure of the industry.
4. Use the Social, Technological, Economical, Environmental, Political, Legal and
   Ethical (STEEPLE) analysis to analyse the external business environment of
   the chosen company over the last 5-10 years. Students are expected to discuss each factor separately, for example, consider in what ways technology (T) might influence the organisational structure of a business. Students must
   discuss the four bullet points listed as below for the microeconomic and
   macroeconomic factors, and are allowed to extend their discussions beyond
   the four bullet points:

• Social factor analysis
• Technological factor analysis
• Environmental factor analysis
• Political factor analysis
• Legal factor analysis
• Ethical factor analysis

Economical factor analysis (see the suggested marks from the bullet points below)

• Identify the microeconomic factors that affect the demand for goods
  and/or services of your chosen company and the factors for the market
  demand. Draw a demand curve diagram to illustrate your answer.
•  List the determinants of the supply of the business and identify what
  would cause the supply of goods and/or services to fall/rise. Draw a
  supply curve diagram to illustrate your answer. [5 Marks]
• Discuss the competitiveness of the UK market and its impacts on the
  future of the business. [5 Marks]
•  Give some examples of ‘random shocks’ that could undermine the UK
  government’s fiscal policy and discuss if there is any fiscal policy could
  have an impact on the UK’s economy and the business of your chosen
  company. [5 Marks]

➢ Research and discuss the business problems and challenges the chosen
company faces and criticise on the external effects of a business decision on
themselves/customers/employees/rivals and on the public at large.

Answer

Request Answer of this Assignment