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Explain the work and service Cambridge Analytica provided Trump’s campaign: Marketing Course Work, UOL, UK
| University | University of Leicester (UoL) |
| Subject | Marketing |
Task 2
Explain the work and service Cambridge Analytica provided Trump’s campaign. Apart from the legal side, in your perspective, was it right for Cambridge Analytica to provide this work for Trump? How do public goodwill/license to operate and data-driven technology companies
interrelate?
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Answer
