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AB Sugar Company Strategic Management Assignment: External, Internal, SWOT & Sustainable Growth Strategy
| University | Solent University (SU) |
| Subject | Business Strategic Management |
AB SUGAR COMPANY Strategic Management (preferably of medium-large size). This assignment has four tasks:
Perform an External analysis, an Internal analysis, and a SWOT analysis. Finally, consider how the organization can expand its strategic scope.
1. External Analysis (25 Marks) Analyse the external meso-environment using Porter’s 5 Forces framework and perform a Strategic Groups analysis; draw a clear conclusion about the attractiveness of this industry.
2. Internal Analysis (25 Marks) Analyse the resources and capabilities of the organization with the Resource-Based View (VRIN framework) across the Value Chain and consider 5 financial ratios. Explain whether the firm has any sustainable competitive advantage vs its rivals.
3. SWOT Analysis (25 Marks) Conduct a SWOT analysis for the selected organisation. Which generic strategy (low cost, differentiation, focused cost, focused differentiation) do you recommend to them? How can they distinguish their positioning from competitors?
4. Ethics and Sustainability (15 Marks) Identify areas in the firm’s tactics and strategy that could raise ethical issues. Provide practical and measurable solutions that address the concerns and interests of at least 5 stakeholders and explain how these solutions will make the business sustainable.
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Assignment Instructions
- Assignment must be between 3,000–3,500 words (excluding references).
- Include a clear Introduction (300–400 words) outlining the purpose and scope of your analysis.
- Ensure a well-developed Conclusion (300–400 words) summarising key findings and strategic recommendations.
- Use credible sources such as academic journals, industry reports, and company publications.
- You may incorporate news articles, case studies, and whitepapers to support your analysis.
- Follow APA 7th edition formatting for in-text citations and references.
- Include a proper reference list at the end of your assignment.
- You may include figures, tables, or diagrams (e.g., SWOT matrix, BCG matrix) to enhance clarity.
- Ensure all visuals are labelled and referenced appropriately in the text
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