BTEC Unit 8 Social Media Campaign Assignment: ComTech Case Study for SEO Strategy and Audience Engagement

Vocational Scenario/Context

Senario Galwedigaethol /Cyd-destun

A full Welsh language version of this brief is available, please ask your lecturer for further details.

Scenario

ComTech one of the small-business people you previously gave a presentation to and then completed research work for regarding social media has now asked you to develop a social media campaign to promote their business.

Assignment tasks

Task No. 1

Tasg Rhif 1

B.P3
B.P4
B.M2
BC.D2

You need to:

Produce a plan for using social media to promote ComTech’s business, including a keyword strategy and consideration of search engine optimisation mechanisms. Areas which have been asked by ComTech to include are purpose and aims, identified target audience, keyword strategy, posting schedule, competitor analysis, goals, execute, implement and launch strategy, tracking and goal assessment.

Review the plan through a discussion with ComTech and refine and improve it following these discussions (next week!). ComTech are concerned to ensure that the target audience is accurate, and that keywords and content are fit for purpose. Update the plan as necessary.

Justify all planning decisions made and explain how the plan will be fit for purpose and meet ComTech’s business requirements.

Evaluate the finalised plan developed for ComTech discussing its benefits and disadvantages and considering any legal and ethical issues considerations of material to be posted.

Checklist of Evidence Required

Rhestr wirio o dystiolaeth sy’n ofynnol

A plan and a report

Task 2

C.P5
C.P6
C.P7

ComTech have agreed your plan have asked you to set about establishing business related content, optimising this and other features as appropriate.

Your manager has also asked you to plan all activities, including meetings with ComTech You are also expected to keep a record of all work undertaken including:

The production of appropriate social media content including text, video and images, for ComTech in line with the requirements of your plan.

A demonstration of how you are encouraging audience interaction and sharing and how you are monitoring responses and comments through annotated visual evidence and explain if the data on social media usage is as expected.

A review of the social media usage and interaction data and an explanation of the causes of these results.

An assessment and explanation of how the content and format of the social media page enabled an improvement in search engine ranking.

Checklist of Evidence Required

Rhestr wirio o dystiolaeth sy’n ofynnol

A report

Task 3

C.M3
BC.D3

Following the build, analysis and assessment stages completed above ComTech have asked you to:

Optimise the content, format and features of the social media page to fully meet the requirements of the plan.

To provide reasons for and evidence of any improvements following the optimisations you have implemented, ComTech have asked you to provide evidence of any analytical data before and after the optimisation of the page.

Once again your manager has requested that all work undertaken is recorded.

Criteria covered by this task

Meini prawf a gwmpesir gan y dasg hon

Unit/Criteria

Uned / Meini prawf

To Achieve this criteria you must show that you are able to:
Er mwyn cyflawni’r meini prawf hyn rhaid i chi ddangos eich bod yn gallu:

Task 1

B.P3 – Produce a plan to use social media in an organisation to meet its business requirements.

B.M2 – Justify planning decisions made, showing how the plan will fulfil its purpose and the organisation’s business requirements.

BC.D2 – Evaluate the plan and use of social media in an organisation against its business requirements.

B.P4 – Review the plan with others in order to identify and inform improvements.

Task 2

C.P5 – Produce business-related content using appropriate features of social media which meet the requirements of the plan.

C.P6 – Review data obtained on social media usage and interaction.

C.P7 – Assess the extent to which social media content and format improved search engine rankings.

Task 3

C.M3 – Optimise the content, format and features of social media which meet the requirements of the plan.

BC.D3 – Demonstrate individual responsibility, creativity and effective self-management in the planning and use of social media in an organisational context.

Sources of information to support you with this Assignment

Ffynonellau gwybodaeth i’ch cefnogi gyda’r aseiniad hwn

Social Media Examiner is one of many blog sites with lots of up-to-date articles about using social media for business purposes:
www.socialmediaexaminer.com

Social Media Today also focuses on social media marketing for business:
www.socialmediatoday.com

Mashable is blog site with a UK based version with lots of up-to-date articles on social media
mashable.com/category/social-media/?europe=true

Articles from the UK Guardian newspaper on a wide range of issues related to social media:
https://www.theguardian.com/media/social-media

Other assessment materials attached to this Assignment Brief

Deunyddiau asesu eraill ynghlwm wrth y Briff Aseiniad hwn

Supporting links on the VLE and One Drive

Health & Safety

Iechyd a diogelwch

When working on a PC you should ensure that you follow health and safety guidelines to avoid various health problems associated with the regular use of computers, such as stress, eye strains, injuries to the wrists, neck and back.
We will discuss strategies to avoid these health problems in class.

Further information on Health & Safety associated with IT can be found at http://www.bbc.co.uk/schools/gcsebitesize/ict/implications/3healthandsafetyrev1.shtml

If you would like this information in an alternative format please contact your subject tutor, Mathias Tchatchoua (Nkwenja.Tchatchoua@coleggwent.ac.uk)

Declarations

Datganiadau

Learner Declaration

Datganiad Dysgwr

Learner Name
Enw’r dysgwr

I certify that the work submitted for this assignment is my own and research sources are fully acknowledged.
Rwy’n ardystio mai’r gwaith a gyflwynwyd ar gyfer yr aseiniad hwn yw fy ngwaith fy hun ac mae ffynonellau ymchwil yn cael eu cydnabod yn llawn.

Learner Signature
Llofnod y Dysgwr

Tutor/Assessor Declaration

Tiwtor / Datganiad Aseswr

Tutor/Assessor Name
Tiwtor / Enw’r aseswr
Mathias Tchatchoua

I confirm that the above mentioned candidate, to the best of my knowledge, is the sole author of the completed assignment/evidence attached and the assessments have been completed under the required conditions.

I confirm that, in line with the requirements of the awarding body and the quality procedures operated by Coleg Gwent, all reasonable steps have been taken to monitor the authenticity of students’ work for this assessment session.

Tutor/Assessor Signature
Tiwtor / Llofnod yr aseswr
Mathias Tchatchoua

Assessment Outcome

ASSESSMENT RESULTS

CANLYNIADAU ASESU

Grading Criteria

Meini Prawf Graddio

Achieved (Y/N)
Cyflawni (Y/N)

B.P3 – Produce a plan to use social media in an organisation to meet its business requirements.

B.P4 – Review the plan with others in order to identify and inform improvements.

C.P5 – Produce business-related content using appropriate features of social media which meet the requirements of the plan.

C.P6 – Review data obtained on social media usage and interaction.

C.P7 – Assess the extent to which social media content and format improved search engine rankings.

B.M2 – Justify planning decisions made, showing how the plan will fulfil its purpose and the organisation’s business requirements.

C.M3 – Optimise the content, format and features of social media which meet the requirements of the plan.

BC.D2 – Evaluate the plan and use of social media in an organisation against its business requirements.

BC.D3 – Demonstrate individual responsibility, creativity and effective self-management in the planning and use of social media in an organisational context.

Assessor Comments/ Feedback

Sylwadau’r aseswr / Adborth

Please see VLE and student marking sheets for feedback and comments.

Answer

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