ATHE Level 4: Discussion paper for distribution to the rest of the team, which provides an overview of the importance of customer relationship management: Customer Relationship management, Assignment, UK

Subject	Customer Relationship management

Task 1

In preparation for a team discussion, prepare a discussion paper for distribution to the rest of the team, which provides an overview of the importance of customer relationship management to business and the use of loyalty schemes. The discussion paper must:

Explain the key features of customer relationship management

Analyze the benefits of good customer relationship management to businesses

Analyze the use of loyalty schemes to gain information about customers

Explain how the information gained is used to inform segmentation and other CRM decisions

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