How to Plan an HSO5004 Health Promotion Event Poster, Leaflet and Questionnaire
To plan an HSO5004 health promotion event, pick one health issue for your health promotion event poster that you can back with national and borough data, give the poster a strict word budget, match the leaflet to one audience, design a short questionnaire that doubles as your evaluation data, and choose one theory and one policy before you design anything. Markers reward a joined-up package, not three separate documents.
Most Level 5 students lose marks early by choosing a topic they like rather than one they can evidence. A poster about “healthy eating” with three national statistics and no local need reads as general knowledge. A poster on type 2 diabetes prevention in your own borough, with a JSNA figure, a named service and a clear message, reads as a health promotion event. This guide walks through the planning for the poster, leaflet, questionnaire and the follow-on evaluation, so you know what each piece must do before you open a design tool. It is written for the 2026/27 brief and Regent College London’s Level 5 module, and it applies to similar health promotion tasks elsewhere.
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Quick answer: what HSO5004 markers want
A single, well-evidenced health issue; local need shown through national, regional and local data including the JSNA; a poster of roughly 500 words with large type and no clutter; a leaflet in plain language; a questionnaire that measures what your event tried to change; and an evaluation that uses theory, policy and several evaluation approaches. The poster must be printed for the presentation. Read the live HSO5004 assessment brief for the exact rules, weightings and dates.
How the brief fits together
The first assessment is an oral presentation of under ten minutes with a printed poster, a leaflet and a questionnaire. The poster carries the largest share of the marks, the leaflet a smaller one and the questionnaire a fifth. The second assessment is a 1,500-word evaluation report that looks back at the event. That link is the key planning point. Whatever you ask in the questionnaire becomes the evidence you evaluate in the report, so design the two together.
| Component | Main job | Typical weakness | Fix |
|---|---|---|---|
| Poster | Justify the topic and show evidence and local support | Too many words, small type, no local data | Set a word budget per section, keep text large and cut anything that does not serve the message |
| Leaflet | Give the audience something to take home and use | Repeats the poster in smaller print | Plain-language actions, local contacts, one clear next step |
| Questionnaire | Collect feedback and evidence of impact | Vague questions, all tick-box | Mix Likert items with two open questions, each linked to an aim |
| Presentation | Explain choices and theory in ten minutes | Reads the poster aloud | Talk about why, not what |
| Evaluation report | Judge whether the event worked | Descriptive, uses a reflective cycle the brief bans | Use theory, policy and evaluation approaches instead |
Step-by-step: planning your health promotion event poster
- Choose one health issue and one target group, for example adults at risk of type 2 diabetes in one borough.
- Find national figures from an official source such as NHS England, then the local figure from your borough JSNA or the OHID Fingertips profiles, noting the year.
- Write the single message you want people to remember, in one sentence.
- Pick one health promotion theory or model and one current policy that links to your intervention.
- Draft the poster in five blocks: introduction and statistics, health impact, interventions and effectiveness, local support, references.
- Cut to the word limit, then increase the font size, not the other way round.
- Write the questionnaire from your message backwards, so each question tests whether the message landed.
- Print the poster. The brief states that without one you cannot pass.
Choosing a topic with JSNA evidence
A Joint Strategic Needs Assessment is the document your local authority and NHS partners produce to describe the health needs of the area. Search your borough’s name with “JSNA” and use the headline figures: prevalence, deprivation, age groups and inequalities. If you are not London-based, use the council covering your event audience. The OHID Fingertips profiles let you compare your area with England on many indicators, which is useful for a sentence like “higher than the England average”.
Check the topic against policy as well. Smoking and vaping work, for instance, now sits beside the Tobacco and Vapes Act 2026, which received Royal Assent in April 2026 and creates a generational ban on tobacco sales to anyone born on or after 1 January 2009 (Lewis Silkin, 2026; Tobacco and Vapes Act 2026). Some provisions have yet to commence, so write “enacted” and check what is in force before you claim it. Diabetes prevention can use the NHS Diabetes Prevention Programme, which refers people at risk to a nine-month lifestyle course (NHS England, no date).
Poster word budget and layout
With around 500 words and a minimum font of 28 point, a poster fits perhaps six short blocks. A workable split is 100 words for introduction and statistics, 90 for health impact, 110 for interventions and effectiveness, 80 for local support, 50 for the call to action and the remainder for references. Use bullets, not paragraphs. Put numbers in bold. Leave white space, because a crowded A1 sheet looks like you could not decide what mattered.
Cover short-term and long-term effects, and mention comorbidities. Diabetes brings heart and kidney disease; smoking brings respiratory disease and cancer; poor mental health often sits alongside substance use. Markers look for that link because the brief asks for it. For a worked layout, see our HSO5004 model extract, for reference only.
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Leaflet and questionnaire design
The leaflet
Write for your real audience, not for your tutor. Aim for short sentences and a reading age around 11 to 12. Include a risk checklist or a simple action list, three or four local contacts and the key message from the poster. The leaflet and poster should look like one campaign: same colours, same title, same message.
The questionnaire
Keep it to a page, eight to ten items, with Likert scales for knowledge, beliefs and intention, and two open questions for barriers and improvements. Pilot it with a few classmates. Avoid leading questions such as “Do you agree smoking is dangerous?” and avoid asking for names or other identifying details. Tell respondents the form is anonymous and voluntary.
Choosing a model and policy
| Model | Core idea | Best used when | Source |
|---|---|---|---|
| Health Belief Model | Action depends on perceived susceptibility, severity, benefits, barriers and self-efficacy | You can measure beliefs in the questionnaire | Janz and Becker (1984) |
| Transtheoretical Model | People move through stages of change | Your audience differs in readiness, such as smokers | Prochaska and DiClemente (1983) |
| Ottawa Charter | Five action areas for health promotion | You need to show levels and settings of practice | WHO (1986) |
Pick one and use it throughout. Do not name three models in a list and apply none. Foundational textbooks such as Wills (2022) help you describe approaches and settings, which links to LO1.
Evaluating without a reflective model
Assessment 002 tells you not to use a reflective model, so the evaluation must be analytical. Use a range of approaches: process evaluation (did the event run as planned and who did it reach), impact evaluation (short-term change in knowledge or intention) and outcome evaluation (actual health change, which you will usually say you could not measure). RE-AIM gives a ready-made structure of reach, effectiveness, adoption, implementation and maintenance (Glasgow, Vogt and Boles, 1999). Then judge your own contribution against the evidence, say whether theory and policy helped, and decide whether the event delivered its main message. A candid limitation, such as a small, self-selected audience, scores better than a confident claim you cannot support.
Mark-maximising checklist
- One issue, one audience, one message.
- National, local and, where possible, international statistics with years and sources.
- JSNA cited for local need.
- Short-term effects, long-term effects and comorbidities covered.
- Theory and approach named and applied.
- Poster within the word budget, 28-point minimum type, printed.
- Leaflet in plain language with local services.
- Questionnaire linked to your aims, piloted, anonymous.
- One combined file uploaded before the deadline.
- Harvard references, 10 to 15 sources for the report including refereed journals and academic books.
- No generative AI used, as the brief requires.
Common mistakes
- Choosing a topic with no local data, so need is asserted, not shown.
- Pasting the same paragraph into the poster, leaflet and presentation.
- Using a statistic without a year or a source.
- A questionnaire that cannot be analysed, with every answer open text.
- Naming a model but never applying it.
- Forgetting to bring the printed poster.
- Writing the evaluation as a diary of feelings rather than an assessment of evidence.
About the expert
Aila Gomes holds a nursing degree from the University of London and has written assignments in nursing, midwifery and other health subjects, including essays, case studies and reports. She is a full-time lecturer in a nursing school, writes part time, and has been with Students Assignment Help UK for 7 years. You can read more about how we work on our about us page.
Frequently asked questions
How many words should an HSO5004 poster have?
The brief caps it at about 500 words, with a large minimum font. Use bullets, split the words across the required sections and keep references short.
Do I need local statistics as well as national ones?
Yes. The brief asks you to justify the topic with national, local and international figures including the JSNA. Local need is what turns general information into a planned intervention.
Can I use any health topic?
Yes, a health issue of your choice, provided you can evidence it and describe interventions and local support. Pick one with accessible data, such as diabetes, smoking, mental wellbeing or physical activity.
How is the questionnaire marked?
Expect marks for clear aims, suitable question types, ethical handling and a link to your evaluation. A short, piloted form beats a long, unfocused one.
Which theory should I choose for the evaluation report?
The one you can test with your questionnaire. The Health Belief Model suits belief-based questions, while the Transtheoretical Model suits audiences at different stages of readiness. Apply it, and critique it.
Can I use ChatGPT or other AI tools?
No. The brief places this assessment in the category that bars generative AI, and the report requires a declaration. Check your module guide if you are unsure.
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When you are planning the supporting reports and presentations around this module, our health and social care assignment help and report writing help pages explain what we can support.
References
- Glasgow, R.E., Vogt, T.M. and Boles, S.M. (1999) ‘Evaluating the public health impact of health promotion interventions: the RE-AIM framework’, American Journal of Public Health, 89(9), pp. 1322–1327. Available at: https://pubmed.ncbi.nlm.nih.gov/10474547/ (Accessed: 23 October 2026).
- Janz, N.K. and Becker, M.H. (1984) ‘The Health Belief Model: a decade later’, Health Education Quarterly, 11(1), pp. 1–47. Available at: https://pubmed.ncbi.nlm.nih.gov/6392204/ (Accessed: 23 October 2026).
- Lewis Silkin (2026) Tobacco and Vapes Act 2026 becomes law. Available at: https://www.lewissilkin.com/insights/2026/05/07/tobacco-and-vapes-act-2026-becomes-law-102mrjq (Accessed: 23 October 2026).
- NHS England (no date) NHS Diabetes Prevention Programme (NHS DPP). Available at: https://www.england.nhs.uk/diabetes/diabetes-prevention/ (Accessed: 23 October 2026).
- Prochaska, J.O. and DiClemente, C.C. (1983) ‘Stages and processes of self-change of smoking: toward an integrative model of change’, Journal of Consulting and Clinical Psychology, 51(3), pp. 390–395. doi:10.1037/0022-006X.51.3.390.
- Tobacco and Vapes Act 2026, c. 18. Available at: https://www.legislation.gov.uk/ukpga/2026/18/contents (Accessed: 23 October 2026).
- Wills, J. (2022) Foundations for health promotion. 5th edn. London: Elsevier. Available at: https://www.uk.elsevierhealth.com/foundations-for-health-promotion-9780702085062.html (Accessed: 23 October 2026).
- World Health Organization (1986) Ottawa Charter for Health Promotion. Geneva: WHO. Available at: https://www.who.int/publications/i/item/WH-1987 (Accessed: 23 October 2026).
